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What Downturn?
Sep 1, 2008 12:00 PM, By Richard H. Levey
An economist looking only at direct marketers' online spending patterns might think the country is in pretty good shape. Direct's annual survey of e-commerce ...

From the September Issue
News
Deluxe to Close Three Plants, Axing 570 Employees
Sep 3, 2008 5:16 PM
Deluxe Corp. said it will close its Greensboro, NC and North Wales, PA, manufacturing facilities and its Thorofare, NJ, manufacturing facility and call center, laying off 570 people. ...
Options Media to Acquire 1 Touch Marketing
Sep 3, 2008 5:09 PM
Options Media Group Inc., an e-mail service provider, will acquire 1Touch Marketing llc, for an undisclosed sum. ...
Staples Income Falls 16%
Sep 3, 2008 5:04 PM
Staples Inc. posted net income of $150.2 million for the second quarter, a 16% decline from $178.8 million in the prior year. ...
Special Notice to Readers
Sep 3, 2008 5:02 PM
Direct Newsline will not appear on Friday. The next issue will appear on Mon. Sept. 8.

...
Mail Stream: A Report on Incoming Direct Mail
Aug 25, 2008 5:28 PM, By ParadyszMatera and Direct Newsline
Rule Britannia! The summer 2008 catalog from Old Durham Road brings a touch of Anglomania to the U.S., in the form of tea towels, decorative items, food, and more. BBC Knowledge has mailed a charter offer ...

Opinions/Columnists
Loose Cannon: CRM Is A Family Affair
Sep 2, 2008 1:14 AM, By Richard H. Levey
Richard H. Levey, the Loose Cannon, takes exception to "the Godfather of CRM" and offers his own choice for this dubious paternal honor. ...



You Ask for Garbage, You Get it
Sep 2, 2008 2:15 PM, by Ken Magill
Man oh man, did Dylan Boyd over at TheEmailWars have a cow over last week’s Barack Obama e-mail story, or what? ...


Better Late
Sep 1, 2008 12:00 PM, Ray Schultz
Don Mokrynski did not exactly radiate gratitude when he accepted the DMA List Leaders Award in 2004. It's about bloody time, he said. Then he added: Ben ...
All Singing, All Social
Sep 1, 2008 12:00 PM, Beth Negus Viveiros
This summer a supervillain took over the Internet. His weapon of choice? Social marketing. The musical superhero spoof Dr. Horrible's Sing-Along Blog ...
Letters to the Editor
Aug 19, 2008 5:21 PM
In response to the most recent Loose Cannon column (http://directmag.com/opinions-columnists/loosecannon/microsoft-live-search-dead-0818/) a reader offers a detailed analysis of Microsoft's online shopping scheme Live Search. ...

ListFinder
Listline e-Newsletter 9/3
Sep 3, 2008 9:01 AM
Millard Group Inc. now manages the CWDKids catalog list. It names 136,738 who bought apparel during the last 12 months for infants and children under age 12. The average sale was $120. Specialists Marketing Services Inc. was the previous manager. ...
Listline e-Newsletter 9/2
Sep 2, 2008 9:11 AM
Nearly 4 million e-mail addresses are available on this file managed by Infinite Media. Matching e-mail addresses were appended to business data derived from public records, bank records, mail surveys, management interviews and other third-party sources. ...
Listline e-Newsletter 8/28
Aug 28, 2008 10:02 AM
Lake Group Media Inc. has been tapped to oversee the Gerber Babies file. More than 6.4 million households with children are listed. Sources include mail-in certificates and online registrations. Partners Marketing Inc. previously managed this list. ...

Search Engine Marketing
Search Overtaking E-mail? Pshaw!
Aug 12, 2008 2:49 PM, by Ken Magill
Internet searches are quickly catching up with e-mail as consumers’ top online activity, according to a recent report from the Pew Internet and American Life Project ...
Web 2.0, Meet World 2.0
Aug 1, 2008 12:00 PM, Richard H. Levey
Web 2.0's hallmark consumers taking over the online marketing process is spilling over into real life, if a recent incident is any indication. In late ...

E-mail
You Ask for Garbage, You Get it
Sep 2, 2008 2:15 PM, by Ken Magill
Man oh man, did Dylan Boyd over at TheEmailWars have a cow over last week’s Barack Obama e-mail story, or what? ...
Image Spam Almost Disappears: IBM
Sep 2, 2008 2:10 PM, By Ken Magill
With graphics turned off by default in most e-mail inboxes, spammers have apparently adjusted—as they always do—and have begun sending far fewer image-based messages, according to a recent study by IBM ...

Legal / Regulatory
Phisher gets Seven Years
Aug 16, 2008 6:01 PM, By Ken Magill
A Connecticut man has been sentenced to seven years in prison for allegedly masterminding a phishing scheme in which he and five others scammed AOL users out of hundreds of thousands of dollars over four years. ...
Jerry Brown Sues To Halt Online ‘Pyramid Scheme’
Aug 9, 2008 4:25 PM
An online company was accused of running a “gigantic pyramid scheme” in a lawsuit filed last week by Attorney General Edmund G. Brown Jr. ...

Disciplines
Bad Connections
Aug 1, 2008 12:00 PM, By Richard H. Levey
What do customers want when they reach a call center? Courteous American reps who can solve their problems. And there's little room for error, judging ...
Social Revolution
Aug 1, 2008 12:00 PM, By Ruth P. Stevens
Sure, social media is the hype machine's flavor of the moment. But let's face it: A lot of Web 2.0 applications just aren't scalable for effective business-to-business ...

Most Popular Articles
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Webinars
Doing Well By Doing Right
Sep 17, 2008 2:00 PM
You've written copy, designed a template, and generated a list. Now it's time to send out your email. But there's one problem: A high percentage of your messages may not get delivered. Disheartening, isn't it? But you can avoid all this by adopting sound business practices and addressing the root cause of poor deliverability. It's not just the technology - you must apply advanced email marketing strategies to improve response from your target audience. ...
Want Stronger Email ROI? Try Advanced Personalization
Jul 9, 2008 2:00 PM
Many marketers personalize their email. But that doesn't mean they get the results they want. For some, the problem is IT. For others, it's a lack of customer insight. But there's one solution that can work for everyone: Advanced personalization. ...
Loose Cannon
Loose Cannon: CRM Is A Family Affair
Sep 2, 2008 1:14 AM, By Richard H. Levey
Richard H. Levey, the Loose Cannon, takes exception to "the Godfather of CRM" and offers his own choice for this dubious paternal honor. ...

> More Loose Cannon

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Articles on Environmentally-concious marketing initiatives from all of Penton's marketing websites.

This Month's Focus: GREEN MAILING
Greenie Points
Everyone should be concerned about the environment, but those in direct mail should be especially sensitive. After all, the first complaint many people make about direct mail is “Look at the waste...

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