Saving Grace
Jan 1, 2007 12:00 PM, By Beth Negus Viveiros
But why do you want to save? Are you putting away pennies for a sailboat, or to pay your daughter's way through college? Maybe you're dreaming of taking a trip to Italy to see the village where your grandfather was born. All of these reasons are emotional as well as fiscal, a theme HSBC Direct is using for a new series of DRTV ads set to air this month. ...

The Money's on the Web
Jun 1, 2006 12:00 PM, BY RICHARD H. LEVEY
THE NOTORIOUS CRIMINAL Willie Sutton once was asked why he robbed banks. Because that's where the money is, he replied. Welcome to the 21st century, Willie. ...

Quote of the Day
Jan 1, 2006 12:00 PM, BY EDA GALENO
PEOPLE ARE FUNNY ABOUT INVESTMENTS and insurance. It pays to respond quickly when they want a quote. But how do you do that when you have more than 5,500 ...

Johnny Be Good?
May 1, 2008 12:00 PM, Beth Negus Viveiros
Nearly half of the respondents to a survey from InfoUSAPoll.com think Republican John McCain would be the most small-business-friendly president out of ...

Get It Together
May 1, 2008 12:00 PM, By Ruth P. Stevens
In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. DMers grapple ...

B-to-B Marketer Follows the Money
Sep 27, 2006 1:46 PM, By Brian Quinton
Lead generation has been the name of the game in B-to-B online marketing for some time now. The long, complex decision cycles that precede most B-to-B purchases and the relatively high cost of the products have led most marketers to believe that they’re doing best by getting a name and phone number or e-mail address on the Web, then following that lead up offline. But like any other conversion, B-to-B marketers are showing a growing interest in being able to track those leads all the way to a terminal sale. ...

The Sweet Spot
Jun 1, 2008 12:00 PM, By Richard H. Levey
Some people can never get enough chocolate. But that doesn't mean they'll order it from a catalog especially one that arrives too often at certain times ...

Walk on Buy
May 1, 2008 12:00 PM, Beth Negus Viveiros
If you want people to buy more shoes, get them to walk more. That's the idea behind a new point-of-sale poster campaign launched last month by Consolidated ...

UNDER ATTACK
May 1, 2008 12:00 PM, By Beth Negus Viveiros
If you're a cataloger there's nowhere to run and nowhere to hide. Paper costs are up. Postal rate hikes come one after another. Fuel costs are through ...

Sabre Acquires E-site Marketing
Jun 6, 2007 7:45 AM
Travel industry services firm Sabre Holdings has acquired E-site Marketing, an online business offerings firm that serves the hospitality market. Terms of the acquisition were not disclosed. ...

Anglo-American
Mar 1, 2007 12:00 PM, By Beth Negus Viveiros
It doesn't matter which side of the pond they're on. The first stop for most consumers planning a trip is the Internet. That's why VisitBritain, the United ...

Vacation Planning
Jan 1, 2007 12:00 PM, By Richard H. Levey
Long before travelers pull their suitcases down from the top shelf, RCI Global Vacation Network has begun modeling where they will go. Not on an individual ...

Funny Business
Jun 1, 2008 12:00 PM, Beth Negus Viveiros
Let's face it: Most premiums are boring. Pens? Nah. T-shirts? Eh. Mugs? Zzzzzzzzzzzzz For the recent Night of Too Many Stars benefit for autism education, ...

PUBLIC OUTCRY
Feb 1, 2008 12:00 PM, By Beth Negus Viveiros
Maybe you're an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The ...

Doctors Without Borders Named Nonprofit of the Year
Aug 10, 2007 8:14 AM
The Nonprofit Federation of the Direct Marketing Association (DMANF) has named the US division of Doctors Without Borders/Médecins Sans Frontières its 2007 Nonprofit Organization of the Year. ...