Sparkling in Space
Oct 1, 2006 12:00 PM, BY BETH NEGUS VIVEIROS
THINK PICKING OUT THE RIGHT ACCESSORIES FOR AN outfit is tough? Try choosing the right accessory to launch your mail order company. That's what Jim Breakell, ...

What's in a Name?
Aug 1, 2006 12:00 PM, KATIE MULDOON
There's a most memorable scene from the movie Good Morning, Vietnam in which airman first class and disc jockey Adrian Cronauer (played by Robin Williams) ...

Catalog in a Big Box
May 1, 2006 12:00 PM, KATIE MULDOON
A WHILE BACK MY SISTER ASKED ME FOR AN ANNIVERSARY gift idea while we were shopping at a mall. At first I couldn't think of anything my husband and I ...

Granola With Style
May 1, 2006 12:00 PM, BY BETH NEGUS VIVEIROS
Sure, granola is great. Who doesn't like granola? It's crunchy, it's nutty. But it doesn't have a lot of pizzazz, does it? Cataloger Claire Gordon knew ...

First-Quarter Sales, Profits Drop at Blair
May 1, 2006 2:16 AM
Blair Corp., a national multichannel direct marketer of apparel and home products, saw a 4.5% decline in its net sales for the first quarter of 2006, the company announced. Sales for the period were $102.7 million, down from $107.6 million during the same quarter last year. ...

Not Missing a Beat
Apr 1, 2006 12:00 PM, By Richard H. Levey
FEBRUARY SHOULD HAVE marked the start of a fantastic year for Jazzology, the nation's oldest extant independent jazz label. The 56-year-old company had ...

Crowd Control
Mar 1, 2006 12:00 PM, KATIE MULDOON
WE DIRECT MARKETERS HAVE LONG BEEN CONCERNED about the ever-increasing crowd of offers competing for consumers' dollars. And not without reason. In mid-December ...

Retailers Walk Beyond Foot Traffic
Mar 1, 2006 12:00 PM, BY BETH NEGUS VIVEIROS
SPECIALTY STORES USED TO live on foot traffic, but today that's not enough. Retailers need a leg up from things like private-label credit cards and brand ...

Dinner and a Show
Mar 1, 2006 12:00 PM, BY EDA GALENO
A compelling story line. A favorite actor. Nothing to do on a rainy Saturday afternoon. A love of hot buttered popcorn. The grandparents want to baby-sit. ...

Live From Catalog On The Road: Retailers Walk Beyond Foot Traffic
Feb 1, 2006 8:48 PM, By Beth Negus Viveiros
In the past, specialty stores lived on foot traffic. But today, that's not enough. Now, retailers need a leg up from things like brand advertising – such as the campaigns The Gap redefined itself with in the mid-1990s – and private label credit cards to get customers in the door. ...