Tooth Serum
Jun 1, 2007 12:00 PM, BY BETH NEGUS VIVEIROS
Even though the camera wasn't so candid, television still gave GoSmile a reason to grin. The launch of a successful long-form DRTV campaign 12 months ago helped the tooth-whitening company start a growing continuity program, says Chris Valletta, senior director for business development at New York-based GoSmile Inc. ...

Bookspan Lays Off 280 as Part of Book Club Reorganization
May 24, 2007 8:22 AM, By Richard H. Levey
DirectGroup Bertelsmann has laid off 280 employees from its newly combined BMG Columbia House and Bookspan unit. While the cuts affected workers across both businesses, the bulk came from Bookspan. ...

United Group Acquires Brand Affinity Marketing
Apr 27, 2007 8:02 AM
United Marketing Group has acquired Brand Affinity Marketing, a privately held loyalty marketing business. ...

Wilhelm No Longer With Bookspan: Stays DMA Chairman
Apr 12, 2007 7:22 AM, By Richard H. Levey
Markus Wilhelm, most recently CEO of Bookspan, is no longer with the company, a source within Bertelsmann confirmed. ...

Bertelsmann Buys Half-Stake in Bookspan
Apr 11, 2007 8:58 AM
DirectGroup Bertelsmann has purchased the 50% share of Bookspan that had been owned by Time Inc. Bookspan was formed in 2000 as a partnership between the two companies. The terms of the transaction were not disclosed. ...

Virgin Plays Loyalty Tune
Apr 1, 2007 12:00 PM, By Richard H. Levey
Cancel the funeral for the retail music business. Virgin Megastores has created a rewards program that it hopes will stem music downloads and drive audiophiles ...

AAA Targets Teens
Jan 1, 2007 12:00 PM, By Richard H. Levey
AAA Insider, one of AAA Southern New England's newest member programs, is also one of its most effective. A year in, free-to-paid memberships are converting at nearly 95%, compared with the club's general renewal rate of around 89%. ...

Selling the Shat
Jan 1, 2007 12:00 PM, Beth Negus Viveiros
And now here's where we make the obligatory joke about selling boldly where no continuity program has sold before The William Shatner Sci-Fi DVD of the ...

Air Miles Names Leslie Middle East Marketing Manager
Dec 15, 2006 7:55 AM
Air Miles, a U.K.-based loyalty program, has named Fiona Leslie regional marketing manager for the Middle East. ...

ICG America Purchases Online Wine Club
Dec 13, 2006 8:12 AM
ICG America Inc., a Stamford, CT-based e-commerce holding company, has acquired California Reds Wine Club, which promotes Napa Valley, CA, wines. ...