Bazaarvoice Gets the Word Out
Sep 6, 2006 11:46 AM, By Brian Quinton
For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime refused to ooze. “I tried everything I could, both with and without the directions, and it just wouldn’t work,” Decker says. “Finally I slammed it back in the box and went to Amazon to write a bad review. And I found that there were already 77 negative reviews on that site, all giving it one star out of five. And Amazon was still selling it.” ...

Security Leads Global IT Priorities
Jun 15, 2006 12:00 PM, Richard H. Levey
What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online ...

Down to Earth
May 1, 2006 12:00 PM, By Brian Quinton
MOBILE MARKETING is on the way, and it will usher in a Golden Age. Soon we'll all be receiving rich-media ads over our Internet phones, being enticed ...

Newegg Speaks Geek
May 1, 2006 12:00 PM, By Brian Quinton
THOSE OF US WHO SEND up a flare for the help desk when our computers develop hiccups may never have heard of Newegg.com. But it's a fast-rising retail ...

SEO Helps Build DMer's Business
May 1, 2006 12:00 PM, BY LARRY RIGGS
Mark Zoske has turned a passion for salt into a $3.5 million-a-year online business, largely by using search engine optimization. His firm, SaltWorks, ...

Lowering Sales Pressure
May 1, 2006 12:00 PM, By Larry Riggs
Medical instrument manufacturer Medwave is hoping a new Web-based tool will boost sales by at least 10% and lower the cost of its prospecting visits, ...

Petco Tests Product Reviews
Mar 1, 2006 12:00 PM, BY KEN MAGILL
Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January ...

Put Up or Shut Up
Mar 1, 2006 12:00 PM, BY KEN MAGILL
AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail's certified e-mail ...

Online Shoppers Shrug Off Gap Shutdown
Sep 22, 2005 7:46 PM, By Ken Magill
After closing its three major sites for an overhaul in late August, Gap Inc. is reportedly drawing more shoppers to the sites than it did before the shutdowns, even as it limits the number of visitors to its online stores. ...

Online Ads to Crack $10 Billion in 2005
Sep 16, 2005 11:30 AM
Online U.S. ad spending is on track to break through the $10 billion barrier and shoot to $12.9 billion, according to a forecast published yesterday by market research firm eMarketer. ...