Sawtooth Launches Division for Healthcare Advertising
Jun 26, 2007 8:20 AM
Sawtooth Group has launched Sawtooth Health, a new division to focus on marketing for hospitals, medical centers and other healthcare systems. ...

Merkle Signs Account Contract With Research Hospital
Jun 19, 2007 8:20 AM
The National Jewish Medical and Research Center, based in Denver, has retained Merkle to serve as database marketing agency of record and develop direct marketing fundraising campaigns. ...

Web Doctor
Feb 1, 2007 12:00 PM, By Beth Negus Viveiros
Pharmaceutical marketers can spend millions to create commercials that target, say, every allergy sufferer who watches Desperate Housewives on Sunday ...

DigiMedical Solutions Names Rice VP of Technology
Dec 29, 2006 8:23 AM
DigiMedical Solutions Inc. has named Lloyd Rice vice president of technology. ...

Certified Diabetic Gets $2 Million in Financing
Dec 29, 2006 8:18 AM
Certified Diabetic Services Inc., a diabetic supplies and pharmaceuticals direct marketer, has closed a $2 Million private placement debt financing to be used to repay outstanding bank debt and provide working capital. ...

Harte-Hanks Names Zacharias Managing Director
Nov 26, 2006 8:27 PM
Harte-Hanks Inc. has promoted Mark Zacharias to managing director, direct marketing, in which he will lead the company's Shawnee, KS facility. ...

CVS to Buy MO Pharmacy Operator Caremark
Nov 2, 2006 9:07 AM
CVS Corp., the pharmacy chain, has acquired Caremark Rx Inc., for about $21 billion in stock. ...

Canadian Pharmacists Fear Americans Will Deplete Drug Supply
Oct 12, 2006 7:34 AM
The Ontario Pharmacists' Association has issued an open letter to the Canada's Minister of Health expressing its grave concern that a recent ruling by the U.S. Congress that will again allow U.S. citizens to cross the Canadian border in order to purchase cheaper prescription drugs, according to Halifax Live. ...

U.S. to Stop Crackdown on Canadian MO Drugs
Oct 5, 2006 8:36 AM
The federal government plans to stop its crackdown on discount drugs mailed from Canadian pharmacies to U.S. customers, according to wire service reports. ...

There's Beauty in Remnant Space
Sep 1, 2006 12:00 PM, BY LARRY RIGGS
DermaPlus, an online marketer of genetically engineered skin-rejuvenation cream, has built up a customer base of about 6,000 primarily through direct ...