A Day of Giving
Jun 1, 2007 12:00 PM, Beth Negus Viveiros
Miss those all-nighters you pulled in college? Looking for a way to give something back? Participate in this year'sCreateAthon. The event founded by Cathy ...

Mixed Breed
Feb 1, 2007 12:00 PM, By Beth Negus Viveiros
Purebreds may fetch a high price at market, but it was a mixed marketing pedigree that helped the American Society for the Prevention of Cruelty to Animals ...

A Guide to Giving
Feb 1, 2007 12:00 PM, Beth Negus Viveiros
Way back in 1997, it was hard for a small nonprofit with a limited budget to get attention. The Internet wasn't the fundraising powerhouse it is today, ...

Hospital Scores With New Mail Package
Jan 1, 2007 12:00 PM, By Larry Riggs
Sometimes it pays to take a risk. The San Antonio Hospital Foundation of Upland, CA sent out a 5,000-piece mailing last November to solicit donations ...

Short Cuts
Dec 14, 2006 7:50 AM
The Adrienne Shelly Foundation, a nonprofit organization dedicated to the memory of writer/director/actor Adrienne Shelly, has launched its new Web site at www.AdrienneShellyFoundation.org. ...

Adrienne Shelly Foundation Established
Nov 14, 2006 9:41 PM
The Adrienne Shelly Foundation, a non-profit dedicated to the memory of writer/director/actress Adrienne Shelly, is being founded by her husband, Andy Ostroy, chairman and CEO of Belardi/Ostroy ALC LLC. ...

Predictable, But Not Easy
Nov 1, 2006 12:00 PM, BY LARRY RIGGS
INSTITUTIONS LIKE SCHOOLS, hospitals, government offices and libraries represent a $4.1 trillion annual market. They're mostly recession-proof and very ...

We Need Help. You Certainly Do
Nov 1, 2006 12:00 PM, By Herschell Gordon Lewis
WAY, WAY BACK, IN KINDER AND GENTLER TIMES, fundraising could succeed by using three little words: We need help. Today? Forget it. If you want to raise ...

Live From DMA06: How to Sell to Institutions
Oct 18, 2006 9:05 AM, By Larry Riggs
The nation's institutions--which include everything from schools to hospitals, city and county governments, libraries and religious institutions, represent a $4.1 trillion annual market, are largely resistant to recessions and very often are predictable steady buyers of products. But they're not as easy to reach as some might think , said Mary English, assistant director of strategic alliances at MCH at a session Tuesday morning. ...

Faith and Metrics
Sep 1, 2006 12:00 PM, Richard H. Levey
If there's one thing direct marketers know, it's that you can't take anything on faith. But they tend to forget that when marketing to the religious. ...