Prism Restructures Marketing Group
Oct 15, 2006 12:00 PM
Leslie C. Bacon has been named group publisher of Prism Marketing Media Strategies, a new unit that includes Direct, Multichannel Merchant, Promo and ...

Hendricks Returns to First Data as President
Sep 14, 2006 7:18 AM
First Data Corp. has named Susan Hendricks president of First Data Resources. ...

Delivery Drama
Apr 1, 2006 12:00 PM, By Richard H. Levey
LOUISIANA ENTHUSIASTS doubtless understood if their fall issue of Louisiana Cultural Vistas came a little late last year: The quarterly magazine's fall ...

Magic Potion
Aug 1, 2005 12:00 PM, BY BETH NEGUS VIVEIROS
TOP-NOTCH WEB SITE CONTENT IS LIKE HAVING JUST THE right necklace to go with an outfit. Terrific...if you can find it when you need it. Scholastic.com is ...

L.A. Times to Spend $8 Million on DM
Apr 12, 2005 1:24 AM
The Los Angeles Times, a unit of Tribune Publishing Co., expects to spend $8 million this year for a database and direct marketing program to increase newspaper circulation in Southern California. ...

Sojourners Uses E-mail to Create a Best-seller
Mar 1, 2005 12:00 PM, BY RAY SCHULTZ
Most of the best-selling books that mix religion and politics have come from the religious right. But that reign was challenged in January when God's ...

E-Channels Take Greater Role in Playboy’s Fortunes
Feb 10, 2005 3:10 PM
Playboy Enterprises Inc. reported fourth-quarter net income of $14.5 million, compared to a $6.7 million loss the previous year. ...

Cooking Light Increases Readership
Feb 1, 2005 12:00 PM, BY RICHARD H. LEVEY
What's more satisfying to Cooking Light magazine's management than low-fat teriyaki stir fry with jasmine rice? The recipe for that same dish being delivered ...

Jayme Wins Again
Feb 1, 2005 12:00 PM
A direct mail piece written for Utne magazine by Bill Jayme in 1984 has bested its toughest competitor and remains the magazine's control. The piece, ...

DMA Circ Council Names Gursha to Hall of Fame
Jan 25, 2005 8:12 AM
The Direct Marketing Association Circulation Council has named Rob Gursha, president of Time Inc. Home Entertainment, to its Hall of Fame. He will be honored during the DMA's Circulation Day on Feb. 1 at the New York Marriott Marquis. ...