A Day of Giving
Jun 1, 2007 12:00 PM, Beth Negus Viveiros
Miss those all-nighters you pulled in college? Looking for a way to give something back? Participate in this year'sCreateAthon. The event founded by Cathy ...

Controversy Erupts: The Life of Joe Fitz
Jun 1, 2007 12:00 PM, By Ray Schultz
The advertising business lost one of its great legends May 7 when Joe Fitz-Morris, founding editor of DM News and Advertising News of New York, died at age 89. ...

Art Wins Over Copy Again
Jun 1, 2007 12:00 PM, THOMAS L. COLLINS
I did a makeover of an IBM ad some four years ago in this space. That one featured an out-of-focus photo of a reindeer and a headline in white letters, “Finnair Sees It” (The Makeover Maven, Oct. 15, 2003). ...

Come Together
May 1, 2007 12:00 PM, Beth Negus Viveiros
When Holly Pavlika was judging the annual Caples Awards a few years back, she made friends all over the world that she kept in touch with afterward, networking ...

And the Winners Are
May 1, 2007 12:00 PM, By Richard H. Levey
HELP WANTED Belgian agency wins Maxwell Sackheim Award for best DM campaign Human resource directors must have wondered why Cyriel Van Steenbergen was ...

Pubication Renewal Offers
May 1, 2007 12:00 PM, HERSCHELL GORDON LEWIS
All right, kids, which is more insulting — “You're a failure” or “You're going to improve”? Right. Both. That is, both if you've been getting the assortment of “Be a man again” e-mails that suddenly have poured into my various online addresses. (Ladies, I apologize for excluding you. You have your own problems, or so I assume.) ...

Live from the DMI Co-op: Guidepost's Test of Faith -- And Effort
Apr 27, 2007 8:05 AM, By Richard H. Levey
More is better, consumers don't need to be bribed to do good works, and when given a choice of two design packages, going for the "old ladyish" variation is the formula for success. ...

Shopping Advice
Apr 1, 2007 12:00 PM, Beth Negus Viveiros
At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What's the ...

Blender Ad Doesn't Quite Blend
Apr 1, 2007 12:00 PM, THOMAS L. COLLINS
Quick. If you were paging through a magazine and came across this Breville blender ad, what would your impression be in the first five or 10 seconds? ...

For Better Sales Copy Take a Tip From Zig Ziglar
Mar 28, 2007 9:10 AM, By Ernest Nicastro
In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he'll drive home his point with the rhetorical question, "What would you rather be in life, a meaningful specific or a wandering generality?" ...