Comcast Opens Second Connecticut Call Center
Jun 26, 2007 8:15 AM
Comcast has opened a new 77,000 square-foot center located in Enfield, CT. It's Comcast's second call center in the state and will create more than 200 jobs. ...

Join? Yes. Stick? Well
Jun 1, 2007 12:00 PM, By Richard H. Levey
Is your wallet stuffed with loyalty cards? If so, you're not alone. Americans now hold 1.3 billion loyalty program memberships, up from 973 million in ...

Making the Right Turns
Jun 1, 2007 12:00 PM, By Jeff Schmitt
Prominent attorney James Humes once observed that “the art of communication is the language of leadership.” In other words, skilled communicators must convey their personal warmth, knowledge and can-do spirit to guide and inspire others. ...

KEEP 'EM COMING
May 1, 2007 12:00 PM, By Ruth P. Stevens
For some consumer marketers, the customer well might seem bottomless. But for their B-to-B brethren — particularly those that are specialized — the waters are a little more shallow. Business customers tend to be fewer in number, meaning each is extremely valuable. You don't want to lose even one. ...

Bank on It
May 1, 2007 12:00 PM, Richard H. Levey
Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com's e-mail newsletter. ...

See You in December
May 1, 2007 12:00 PM, By Ken Magill
Just because winter is over doesn't mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during ...

The Better Newsletter
May 1, 2007 12:00 PM, By Richard H. Levey
Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it ...

United Group Acquires Brand Affinity Marketing
Apr 27, 2007 8:02 AM
United Marketing Group has acquired Brand Affinity Marketing, a privately held loyalty marketing business. ...

FTC Cites Restaurant Operators for Devaluing Gift Cards Without Notice
Apr 4, 2007 7:50 AM
The Federal Trade Commission has entered into a consent decree with three restaurant companies that gradually reduced the value of unused gift cards they had sold. ...

Loyalty Program Members Shop More, Spend More, Have More: Study
Apr 3, 2007 7:37 AM, By Richard H. Levey
Retailers sensing that members of their loyalty programs are more valuable customers now have hard facts to back up their gut instincts. According to a survey of holiday spending, participants have more to spend -- and they do spend it. ...