Direct Mail

DM DISCIPLINES: Direct Mail

From creative and copy to production and postage, here’s your source for the latest on the media that started the direct marketing revolution.

How to Craft Stronger, More Compelling Offers
Dec 5, 2007 1:42 PM, By Ernest Nicastro
If you want to improve your direct mail response rate, the answer may be as simple as making a better offer. ...

FOCUS on

UnitedHealthcare Acquires Fiserv MO Pharmacy
Jan 11, 2008 8:02 AM
UnitedHealthcare has acquired Fiserv Inc., a mail order pharmacy and healthcare service firm, for $775 million. ...

DMA Revamps Direct Mail, Catalog Opt-Out Program
Jan 9, 2008 8:13 AM
The Direct Marketing Association has modified its DMAChoice program, dropping the $1 online verification fee and allowing consumers to opt out of receiving catalogs on a brand-by-brand basis without cost. ...

Lillian Vernon Cuts Staff by 25%
Jan 7, 2008 7:51 AM, By Jim Tierney
(Multichannel Merchant) It wasn't a very merry holiday at gifts and housewares cataloger Lillian Vernon. The Virginia Beach, VA-based company laid off about 25% of its full-time workforce on Dec. 20. ...

CVS Shutters Mail Order Center, Axing More Than 400 Jobs
Jan 2, 2008 8:13 AM
CVS Caremark Corp. will eliminate more than 400 jobs when it shutters a Phoenix mail-order prescription center next week, according to wire service reports. ...

Bidart & Ross Gets In the Mail
Jan 1, 2008 12:00 PM, By Larry Riggs
Investment consultants Bidart & Ross decided last year to stop making cold telemarketing calls to drum up leads for its advice about corporate 401(k) ...

The Write Stuff
Jan 1, 2008 12:00 PM, By Michael Kaselnak
Did you know your customers and prospects are getting hit with about 3,000 advertising messages a day? This barrage of noise is making it hard for anyone ...

Sales at Restoration Hardware Shift From Stores to Catalogs
Dec 11, 2007 8:17 AM
Restoration Hardware Inc. has reported that a significant share of its revenues have shifted from retail to direct marketing sales. ...

Gander Mountain Acquires Overton's for $70 Million
Dec 10, 2007 7:51 AM
Gander Mountain Co., the outdoors cataloger, has acquired Overton's Inc. from Linsalata Capital Partners for $70 million. ...

How to Craft Stronger, More Compelling Offers
Dec 5, 2007 1:42 PM, By Ernest Nicastro
If you want to improve your direct mail response rate, the answer may be as simple as making a better offer. ...

Oriental Trading CEO Resigns
Dec 4, 2007 7:36 AM
(Multichannel Merchant) The CEO of Oriental Trading Co. has stepped down. The gifts and novelties cataloger says that Stephen Frary resigned Nov. 30 "to pursue other interests." He had been CEO of the Omaha-based company since 2000. ...

Direct Mail Primer

Check out these articles for tips on making the most out of your mail programs.

Study Outlines Retail E-mail Subscription Best Practices
Aug 1, 2007 8:56 AM
A new study outlines the ideal habits, actions that are out of favor, and emerging best practices among retailers that offer e-mail alerts. ...

Print Boosts E-mail, So Why Are You Doing it Wrong?
Nov 27, 2007 3:01 PM, By Ken Magill
Underwear merchant Bare Necessities recently tested coordinating a postcard campaign with e-mail to a segment of its customer file and saw a 15% increase in revenue. So why aren’t more marketers doing it? And of those who are, why are so many doing it so badly? ...

Seven Basic Tips for Finding Successful Lists
Nov 7, 2007 1:51 PM, By Fred Morath
You've read a lot about improving the performance of rented lists. Here are seven basic tips that you should consider even before you decide to acquire lists for any promotion. ...

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