AeroGrow Mails Over 50,000 Copies of Debut Print Catalog
Jun 22, 2007 8:25 AM
AeroGrow International Inc., an online agricultural marketer, has unveiled its first print catalog and mailed more than 50,000 copies to its house file. ...

Charming Shoppes Blames Losses on Bad Weather
May 25, 2007 8:07 AM
Charming Shoppes Inc. posted net income of $26.3 million for the first quarter, a decrease from net income of $32.1 million in the prior year. ...

Live from ACCM: The Importance of Being Bean
May 23, 2007 8:20 AM, By Beth Negus Viveiros
After his keynote in Boston at ACCM on Tuesday, an audience member asked Leon Gorman, L.L. Bean's chairman and former president, what his late grandfather would have thought of the mega business his namesake company had become. ...

What Is It?
May 1, 2007 12:00 PM, Beth Negus Viveiros
Is a catalog a marketing channel or a marketing vehicle? And what does that mean, anyway? ...

Look Before You Leap
May 1, 2007 12:00 PM, Beth Negus Viveiros
Direct talked with catalog consultant Katie Muldoon to get her thoughts on the challenges small catalogers face in today's market. ...

Door to Door, Por Favor
May 1, 2007 12:00 PM, By Beth Negus Viveiros
This summer ADS Direct Media is debuting La Buena Vida, a lifestyle magazine that will ride along with the agency's La Canasta de Valores co-op sampling program. ...

Number of Automotive Catalogs More Than Doubles in Five Years
May 1, 2007 9:01 AM
The automotive products category is the fastest growing in the catalog industry, according to the latest National Directory of Catalogs, published by Oxbridge Communications. Over the last five years the number of automotive catalogs has increased from 261 to 553, representing a 118% increase. ...

Wisconsin Cheeseman Sold to Investors
Apr 20, 2007 8:08 AM
The Wisconsin Cheeseman catalog has been sold by the Cremer family to an eight-member group of investors led by a Milwaukee native with 26 years of experience in the food industry, according to the Wisconsin State Journal. ...

Restoration Hardware Will Focus on Catalog, Web Sales
Apr 9, 2007 8:08 AM
Restoration Hardware will concentrate on driving direct sales from its catalogs and Web site and expects to get more than half its sales from those centers within three years. ...

Orvis Appoints McCready President
Mar 29, 2007 9:01 AM
The Orvis Co. has named Ray McCready president. He moves up from vice president of merchandising and retail, a post he has held for the past five years. ...