Spanish-Language Home Shopping Channel to Debut
Jun 6, 2007 7:42 AM
Shop Latino TV, a Spanish-language shopping channel that will target the Hispanic communities in the United States and Puerto Rico, is set to debut on July 7 -- or, as the company portrays it, "the luckiest day of the century, 7/7/7." ...

Aerogrow Enters Japanese Market Via DRTV
Jun 5, 2007 8:11 AM
Aerogrow International Inc., a Boulder, CO-based developer of aeroponic technology for growing plants without soil, plans to launch DRTV promotions in Japan and Taiwan. ...

People in the News
Jun 5, 2007 8:06 AM
Peter Koeppel has been named as a member of the advisory board of the Wheelchair Foundation, an organization that provides wheelchairs to the needy. Koeppel is the founder and president of Koeppel Direct, a DRTV media-buying agency. ...

Tooth Serum
Jun 1, 2007 12:00 PM, BY BETH NEGUS VIVEIROS
Even though the camera wasn't so candid, television still gave GoSmile a reason to grin. The launch of a successful long-form DRTV campaign 12 months ago helped the tooth-whitening company start a growing continuity program, says Chris Valletta, senior director for business development at New York-based GoSmile Inc. ...

A Brand-Boosting Bid
Jun 1, 2007 12:00 PM, By Beth Negus Viveiros
An ongoing DRTV initiative has helped auction site uBid drive new user registrations at a cost per visitor comparable to online media like paid search. ...

Slower Growth Leads ValueVision to Cost Cutting Measures
May 22, 2007 8:36 AM
ValueVision Media Inc. reported revenues increased 5% to $188 million for its first quarter ending May 5, compared to last year. However, its reported net income was $34.4 million, reflecting a net loss of $2.1 million compared to the same quarter last year ...

KarstadtQuelle Acquires Home Shopping Europe for $196MM
May 10, 2007 8:34 AM
KarstadtQuelle AG will acquire the German television and Internet retailer Home Shopping Europe GmbH & Co. from IAC/Interactive Corp. for $196 million in stock. ...

Advanced Results to Merge with Mercury Media
Apr 16, 2007 8:06 AM
Advanced Results Marketing, a media planning and buying agency specializing in short-form DRTV, announced Friday that it will merge with Mercury Media, a California-based buyer of media for longer ad spots. ...

Universal Guardian Projects $8 Million in Sales for StunLight
Apr 10, 2007 6:06 AM
Based on current response data, Universal Guardian Holdings Inc. has projected it will generate more than $8 million in revenues for the 2007 fiscal year from its StunLight infomercial and commercial sales. ...

Short Cuts
Mar 23, 2007 8:18 AM
Infomercial marketer Dynamic Response Group Inc. has begun testing several DRTV spots promoting the new NASCAR Members club. ...