E-Dialog Names Tim Carruthers VP of Engineering
Jan 9, 2008 8:03 AM
E-mail services firm e-Dialog has tapped Tim Carruthers to serve as vice president of engineering. ...

Privacy Witch Hunt Goes After Sears
Jan 8, 2008 1:59 PM, By Ken Magill
Sears last week became the latest business to come under fire from privacy advocates. The charge: The retailer failed to adequately disclose to consumers that joining its My SHC Community would result in tracking software being installed on their computers. ...

E-mail Spending to Top $2B by 2012: Jupiter
Jan 8, 2008 1:56 PM, By Ken Magill
E-mail marketing spending will go from $1.2 billion in 2007 to $2.1 billion in 2012, according to a new report from JupiterResearch’s lead e-mail analyst David Daniels. ...

Spam Filters Work: FTC
Jan 8, 2008 1:53 PM, By Ken Magill
Amid a string of grossly self-serving reports from Internet security firms that the vast majority of e-mail traffic is spam comes a little-noticed report from the Federal Trade Commission claiming that ISPs’ spam filters are keeping most unsolicited e-mail from hitting people’s inboxes. ...

EWay Direct Strikes Deal with Return Path
Jan 8, 2008 1:50 PM
E-mail service provider eWay Direct has signed a deal with Return Path to offer its Delivery Assurance Services to clients free. ...

Connecticut Eyeing Do-Not-E-Mail Registry
Jan 3, 2008 7:53 AM
Connecticut Governor M. Jodi Rell's administration plans to develop a do-not-e-mail list similar to the telemarketing do-not call list. ...

Channel Booster
Jan 1, 2008 12:00 PM, By Ken Magill
The results are in and once again, return on investment from e-mail is astronomical compared with other direct marketing channels. But a drastic shift ...

Phishing Attacks Cost Record $3.2 Billion: Gartner
Dec 26, 2007 8:10 AM
Phishing attacks in the U.S. soared in 2007, as $3.2 billion was lost to these attacks, according to a survey by Gartner Inc. ...

The Opportunities and Threats of Transactional E-mails
Dec 18, 2007 1:58 PM, By Ken Magill
As a growing number of marketers take advantage of the opportunities presented in transactional e-mails, one expert is sounding a note of caution. ...

Stupid PR Watch: Barracuda Needs a Swift Kick
Dec 18, 2007 1:54 PM, By Ken Magill
Marketers should bury their collective foot in the rear end of Barracuda Networks’ communications department. The Internet security firm certainly deserves credit for getting dozens of headlines from lazy reporters and editors worldwide by claiming that 95% of e-mail is now spam. ...

Epsilon Confirms Della Penna Departure
Dec 18, 2007 1:51 PM, By Ken Magill
Marketing services firm Epsilon Friday confirmed that chief marketing officer Michael Della Penna is no longer with the company. ...