Everybody Run, Spidey's Got aKnife???
Jun 1, 2007 12:00 PM, BETH NEGUS VIVEIROS
The world is divided into two types of people: those who like inserts, and those whowell, those who rip them out of magazines immediately. I have to admit, ...

Insert Success Here
Apr 1, 2007 12:00 PM, Beth Negus Viveiros
Zed Marketing Group president Jim Zuckermandel offers the following insert marketing do's and don'ts: Test, test, test. Just because a catalog list works ...

Custom Fit
Apr 1, 2007 12:00 PM, By Beth Negus Viveiros
When considering a new delivery vehicle for an insert marketing campaign, don't think one size fits all. Customizing the piece to suit a particular format ...

MAG to Handle Insert Media for Elephant Group
Feb 13, 2007 8:25 AM
Elephant Group has hired Media Advisors Group (MAG) to serve as its agency of record to negotiate and manage the company's $17 million advertising budget with a focus on insert media. ...

DMA Insert Media Council To Honor Hudetz, Eastman Vidal, Bookspan
Nov 9, 2006 8:09 AM
Frank C. Hudetz, chairman & CEO, Solar Communications, Inc.; Jill Eastman Vidal, director of third party marketing at 1-800-Flowers.com, Inc.; and Bookspan will be roasted and toasted at the DMA Insert Media Council's annual holiday luncheon. ...

Co-op Mail Still Works for Some
Oct 1, 2006 12:00 PM, BY LARRY RIGGS
DESPITE DECLINES IN recent years, cooperative direct mail can still be a useful medium for DMers that want to reach large groups of people at a lower ...

Still Standing
Sep 1, 2006 12:00 PM, By Larry Riggs
LIKE THE TIDE, INSERTS' popularity ebbs and flows. But insert marketers are optimistic their business will keep growing, even in the face of challenges ...

A Real Page-Turner
Apr 1, 2006 12:00 PM, BY JIM EMERSON
WHAT'S THE BUZZ IN ALTERNATIVE media? Look in your mailbox. Much of the recent growth seems to be coming from catalogers looking to make money from both ...

LIVE FROM DMA05: Insert Media Day May Be Postponed
Oct 18, 2005 3:33 PM, By Ray Schultz
The Direct Marketing Association's conference roster might be lighter by one entry next year. Insert Media Day, an event focusing on alternative print media, may be postponed for six months while the DMA's Insert Media council reevaluates the event. That would move it to March 2007. ...

Live From Insert Day: Greco Pays Tribute
Sep 14, 2005 7:14 PM, By Larry Riggs
Insert media is an important part of the growing multichannel world of direct marketing and deserves to be taken seriously. ...