Media Source Solutions Forms Co-op Database for Mobile Marketing
Jul 20, 2008 9:46 PM, By Jim Emerson
Media Source Solutions Inc. has launched MC Cubed, a new division and cooperative database for mobile and other marketing channels. The database contains more than 10 million matching postal and e-mail addresses, landline telephone and cell phone numbers. ...

Meet the Broker: Tracy Egan
Jul 10, 2008 3:52 PM, By Jim Emerson
This week, Meet the Broker features Tracy Egan, an agency broker on the lookout for more than just lists and insert media programs. Egan discusses the impact of the postal squeeze and Internet growth on the business ...

Focus Worldwide Forms Alliance with Latin Lists
Apr 14, 2008 6:04 AM, By Jim Emerson
Focus Worldwide, the new international division of Focus USA, has entered a strategic alliance with Latin Lists, of Caracas, Venezuela. It is the first of several being formed by the U.S. company. ...

Indicia Buys Entire
Apr 11, 2008 9:49 AM
Indicia, a database marketing agency, has bought direct marketing agency Entire for an undisclosed sum. ...

F+W Publications Appoints MeritDirect to Manage Lists
Apr 11, 2008 9:35 AM
MeritDirect has been selected to represent a dozen magazine subscription lists and two master files for F+W Publications Inc., effective April 15. ...

Text-Messaging Service Ties Keywords to Targeting
Apr 8, 2008 4:34 AM, By Jim Emerson
1Touch Marketing has introduced a new direct response text-messaging service with applications for lead generation prospecting, building databases and targeting outbound promotions to cell phone users. ...

InfoUK to Launch Business Database at DM Fair
Apr 1, 2008 7:52 AM
InfoUK and a separate subsidiary ORC International have developed a database of businesses based in the United Kingdom that will be introduced during the International Direct Marketing Fair in London at the end of April. ...

Ken Altman Starts List Company
Mar 31, 2008 8:07 AM, By Jim Emerson
List veteran Ken Altman, former vice president of list management at MKTG Services, has started his own management and brokerage company: Altman Data Marketing LLC. ...

PlattForm Holdings Becomes Ad Venture Interactive
Mar 25, 2008 8:48 AM, By Jim Emerson
PlattForm Holdings Inc. the parent company of VentureDirect Worldwide, PlattForm Advertising and Beauty School Marketing Group is reorganizing and changing its name to Ad Venture Interactive (AVI). ...

InfoUSA Looks to Expand in China and India
Mar 25, 2008 7:37 AM
InfoUSA is looking for new business opportunities by expanding in China and India, where the company says it’s in discussions with partners to develop consumer and business-to-business databases, with data verified by telephone. ...