Canada Post Unveils Small Business Service

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Canada Post has launched Direct Marketing Online (www.directmarketingonline.ca), a service designed to give small and medium-sized businesses online access to marketing tools once reserved for big-budget enterprises.

Specifically, companies can rent customer list, and upload their existing lists through the service. Direct Marketing Online also provides radius search capabilities and demographic and psychographic selection filters. In addition, the service offers campaign data and performance analytics.




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