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Alterian will be working with ChoicePoint Precision Marketing, a ChoicePoint unit that serves the insurance and financial service industries.

The two companies will jointly offer the following products and services:

The Alterian Engine, a database analytics application that runs ad hoc queries that span huge volumes of data;

Data Discover and Visualization, which transforms results into metrics and graphical information;

Selection Planner, which offers a planning tool that manages and generates large numbers of selections with actual counts, not just estimates; and

Analytical Reporting, which provides a wide range of reports along with interactive data-crunching tools.