Direct
advanced search
Advertising | Contact Us | Multichannel Merchant Magazine | DM Buyer's Guide | E-Newsletters | Subscribe
Listline
Dec 1, 2007 12:00 PM
buyer's guide
Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more.
Featured Categories
Lists and Data
Telemarketing
Database Marketing
E-commerce
Web Marketing
Agency & Creative Services
Print, Production & Paper
Lists and Data Processing
:: view all categories
Resource Center
Get free access to more than 50,000 list data cards - one of the most comprehensive databases in the industry.
>> Search Now
This Month in Direct Magazine
Deal With It
Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive...

See Full July Issue


NEW LISTS
National Arbor Day Foundation Give-a-Tree Donors

This is a list of those who bought greeting cards and had trees planted in national forests in honor of card recipients. More than 67,000 contributors who gave $15 to $100 in the last 12 months are named.

SELECTIONS: Gender, source, state/SCF/ZIP

PRICE: $90/M

CONTACT: RMI Direct Marketing Inc., 203-825-4634

Harlequin Canada Paid Debtors

A file of continuity club members who paid overdue invoices after receiving letters requesting payment. These 4,764 customers spent an average of $60 for romance novels. More than a third live in Ontario. The main source (90%) is direct mail.

SELECTIONS: Gender, age, income, FSA, province

PRICE: $90/M (Canadian)

CONTACT: Cornerstone Group of Companies, 416-932-9555

Automobile DNA Owner Consumer

More than 20 million postal addresses and 9.5 million e-mail addresses are listed here. Sources include response data from print and online surveys of new car buyers, and follow-up polls of consumers who brought vehicles to dealerships for service. The largest counts are available for Chevrolet, followed by Ford, BMW and Honda. Daily, weekly, monthly and quarterly hotlines are offered.

SELECTIONS: Hotlines, phone numbers, vehicle make/model, gender, state/SCF/ZIP

PRICE: $80/M (postal or e-mail file)

CONTACT: Kroll Direct Marketing Inc., 609-275-2900

BeatThatQuote.com

More than 500,000 postal addresses and 400,000 phone numbers for consumers in the United Kingdom are on this master file. These individuals used BeatThatQuote.com to identify competitive quotes for a broad range of financial products. The site offers information about bank accounts, loans, credit cards and other services.

SELECTIONS: Gender, age, date of birth, landline/mobile phone numbers, investment, pension, life insurance, mortgages,loans, home insurance,recency, geographic

PRICE: $250/M (approximate equivalent)

CONTACT: Howse Jackson Marketing Ltd., 01296-468558

MANAGEMENT CHANGES
MCM Electronics Catalog

Direct Media Inc. has been tapped to manage MCM Electronics' list of 418,826 catalog buyers. The unit of sale was $125 for computer hardware and related products.

SELECTIONS: Quarterly hotlines, business/home address, company size, SIC code, state/SCF/ZIP

PRICE: $125/M

CONTACT: Direct Media Inc., 203-532-3851

Mosaico Book Club/Circulo de Lectores

Specialists Marketing Services Inc. recently assumed management of two Spanish-language book club files for Doubleday Entertainment. Mosaico has 264,753 members and Circulo de Lectores 37,140. Roughly 25% of those listed are men. The sources are direct mail (65%), print ads and the Internet.

SELECTIONS (depending on file): Dollar, paid, gender, product book buyers, credit plus, adult's/child's age, presence of children, change of address, Internet, hotlines, paid premium, state/SCF/ZIP

PRICE: $100/M

CONTACT: Specialists Marketing Services Inc., 201-865-5800

Purity Products

Lake Group Media Inc. is managing Purity Products' list of 832,517 buyers from the last 24 months. The average order was $100 for vitamins and other dietary supplements.

SELECTIONS: Hotlines, purchase amount (ranges), multibuyers, gender,state/SCF/ZIP

PRICE: $75/M

CONTACT: Lake Group Media Inc., 914-925-2406

Starcrest Products of California Inc.

Adrea Rubin Management Inc. is overseeing three catalog files for Starcrest Products of California Inc. More than 1.4 million buyers from the last 12 months are named on the flagship Starcrest file. The Signatures and Handsome Rewards titles offer the names of 377,537 and 231,372, respectively, from the last 12 months. A typical order ran $50.

SELECTIONS: Hotlines, lifetime purchase amount (ranges), new to file, multibuyers, cash/credit card, product, gender, state/SCF/ZIP

PRICE: $95/M

CONTACT: Adrea Rubin Management Inc., 646-487-3785 (Starcrest); 646-487-3783 (Signatures/Handsome Rewards)

WoodenBoat and Professional BoatBuilder

WoodenBoat Publications Inc. chose Estee Marketing Group Inc. to manage the WoodenBoat and Professional BoatBuilder magazine files, which identify 38,313 and 15,663 subscribers, respectively. List reciprocity is required.

SELECTIONS (depending on file): Job title, number of employees, industry, renewals, materials used, last-six-month hotline, state/SCF/ZIP

PRICE: $95/M (WoodenBoat); $135/M (Professional BoatBuilder)

CONTACT: Estee Marketing Group Inc., 914-235-7080

INSERT MEDIA
USA Today Billing Statement Program

Some 50,000 billing statements go out monthly to USA Today subscribers. The program calls for one or two inserts to be included with each statement. Inserts must be between 5-1/2 by 3 inches to 8-1/2 by 6 inches. The maximum weight is a quarter ounce.

PRICE: $65/M

CONTACT: List Services Corp., 203-791-4104

NL

Want a daily list update? Subscribe to Direct Listline at www.directmag.com/newsletters.



Back to Top

Browse Issues
Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover
0
September 1, 2008 August 1, 2008 July 1, 2007 June 1, 2008 May 1, 2008 April 1, 2008 March 1, 2008
Browse Back Issues
Browse E-Newsletters
0 0 0 0
0
0 0
0