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Listline
Dec 1, 2007 12:00 PM
NEW LISTS
National Arbor Day Foundation Give-a-Tree Donors
This is a list of those who bought greeting cards and had trees planted in national forests in honor of card recipients. More than 67,000 contributors who gave $15 to $100 in the last 12 months are named. SELECTIONS: Gender, source, state/SCF/ZIP PRICE: $90/M CONTACT: RMI Direct Marketing Inc., 203-825-4634 Harlequin Canada Paid Debtors
A file of continuity club members who paid overdue invoices after receiving letters requesting payment. These 4,764 customers spent an average of $60 for romance novels. More than a third live in Ontario. The main source (90%) is direct mail. SELECTIONS: Gender, age, income, FSA, province PRICE: $90/M (Canadian) CONTACT: Cornerstone Group of Companies, 416-932-9555 Automobile DNA Owner Consumer
More than 20 million postal addresses and 9.5 million e-mail addresses are listed here. Sources include response data from print and online surveys of new car buyers, and follow-up polls of consumers who brought vehicles to dealerships for service. The largest counts are available for Chevrolet, followed by Ford, BMW and Honda. Daily, weekly, monthly and quarterly hotlines are offered. SELECTIONS: Hotlines, phone numbers, vehicle make/model, gender, state/SCF/ZIP PRICE: $80/M (postal or e-mail file) CONTACT: Kroll Direct Marketing Inc., 609-275-2900 BeatThatQuote.com
More than 500,000 postal addresses and 400,000 phone numbers for consumers in the United Kingdom are on this master file. These individuals used BeatThatQuote.com to identify competitive quotes for a broad range of financial products. The site offers information about bank accounts, loans, credit cards and other services. SELECTIONS: Gender, age, date of birth, landline/mobile phone numbers, investment, pension, life insurance, mortgages,loans, home insurance,recency, geographic PRICE: $250/M (approximate equivalent) CONTACT: Howse Jackson Marketing Ltd., 01296-468558 MANAGEMENT CHANGES
MCM Electronics Catalog
Direct Media Inc. has been tapped to manage MCM Electronics' list of 418,826 catalog buyers. The unit of sale was $125 for computer hardware and related products. SELECTIONS: Quarterly hotlines, business/home address, company size, SIC code, state/SCF/ZIP PRICE: $125/M CONTACT: Direct Media Inc., 203-532-3851 Mosaico Book Club/Circulo de Lectores
Specialists Marketing Services Inc. recently assumed management of two Spanish-language book club files for Doubleday Entertainment. Mosaico has 264,753 members and Circulo de Lectores 37,140. Roughly 25% of those listed are men. The sources are direct mail (65%), print ads and the Internet. SELECTIONS (depending on file): Dollar, paid, gender, product book buyers, credit plus, adult's/child's age, presence of children, change of address, Internet, hotlines, paid premium, state/SCF/ZIP PRICE: $100/M CONTACT: Specialists Marketing Services Inc., 201-865-5800 Purity Products
Lake Group Media Inc. is managing Purity Products' list of 832,517 buyers from the last 24 months. The average order was $100 for vitamins and other dietary supplements. SELECTIONS: Hotlines, purchase amount (ranges), multibuyers, gender,state/SCF/ZIP PRICE: $75/M CONTACT: Lake Group Media Inc., 914-925-2406 Starcrest Products of California Inc.
Adrea Rubin Management Inc. is overseeing three catalog files for Starcrest Products of California Inc. More than 1.4 million buyers from the last 12 months are named on the flagship Starcrest file. The Signatures and Handsome Rewards titles offer the names of 377,537 and 231,372, respectively, from the last 12 months. A typical order ran $50. SELECTIONS: Hotlines, lifetime purchase amount (ranges), new to file, multibuyers, cash/credit card, product, gender, state/SCF/ZIP PRICE: $95/M CONTACT: Adrea Rubin Management Inc., 646-487-3785 (Starcrest); 646-487-3783 (Signatures/Handsome Rewards) WoodenBoat and Professional BoatBuilder
WoodenBoat Publications Inc. chose Estee Marketing Group Inc. to manage the WoodenBoat and Professional BoatBuilder magazine files, which identify 38,313 and 15,663 subscribers, respectively. List reciprocity is required. SELECTIONS (depending on file): Job title, number of employees, industry, renewals, materials used, last-six-month hotline, state/SCF/ZIP PRICE: $95/M (WoodenBoat); $135/M (Professional BoatBuilder) CONTACT: Estee Marketing Group Inc., 914-235-7080 INSERT MEDIA
USA Today Billing Statement Program
Some 50,000 billing statements go out monthly to USA Today subscribers. The program calls for one or two inserts to be included with each statement. Inserts must be between 5-1/2 by 3 inches to 8-1/2 by 6 inches. The maximum weight is a quarter ounce. PRICE: $65/M CONTACT: List Services Corp., 203-791-4104 NL
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