DIRECT Magazine Webinar Series

DIRECT Webinars

Boost Customer Retention with Email Automation
Nov 13, 2007
Discover how you can alleviate time-consuming marketing & sales activities to focus on your company's unique customer experience. See examples from effective loyalty programs and hear how firms analyze current customer data to develop programs that fit the needs of each list segment. Learn how to build retention programs, provide relevant promotions, and encourage customer interaction....

Integrate Emerging Technologies Into Your Direct Marketing Strategy
Oct 25, 2007
Emerging interactive technologies such as mobile marketing and social computing hold great promise for marketers. But their effectiveness is maximized when they are integrated with traditional direct marketing efforts. Join DIRECT and Forrester senior analyst Suresh Vittal for this live webinar to find out:

Which emerging technologies you should be using today
Which will be important in the future
How to integrate new technologies with direct mail, telemarketing and other traditional channels
Best practices from Forrester clients and pitfalls to avoid...

Oct. 3 Webinar: Avoiding the Death Spiral: Optimize Your Prospecting
Oct 3, 2007
When times are tough, especially following a huge postal rate increase, you may be tempted to cut back on prospecting or stop mailing catalogs altogether. But analysis shows that this strategy often makes a bad situation worse, resulting in what we call the Death Spiral: Cuts in circulations to save margin for short term gains may be overshadowed by long-term catastrophic losses. But you can avoid the Death Spiral by calculating the near-term and long-term value of your customers. This helps you understand their true path to purchase so that you can develop the best multichannel contact strategy. ...

Sept. 25 Webinar: Increasing Revenue Through Personalized, High-Velocity, Lights-out Email
Sep 25, 2007
Meetic, the world's largest internet dating service, sends 180+ million personalized messages per month - including 3-5 million real-time alerts each day - to customers in 17 countries. The dynamic content is highly relevant – there are 10,000 possible combinations per message, including eight language choices and 100 co-branded partner templates. The process, which is completely automated, drives 20% of Meetic's revenue. Hear how, in this webinar sponsored by Neolane....

ELECTION 2008: E-mail Tips from a Political Insider
Jul 17, 2007
On Demand Webinar--The 2008 election may be 18 months away. But candidates are already raising money and rallying the faithful, and they are increasingly doing it via e-mail. How much do they know about the people they are contacting? In some cases, they may not even know the recipient's postal address. And many are unable to customize their e-mail messages. But some can, and the best practices they have developed will be the subject of this DIRECT webinar featuring Barry Rubin of InfoUSA and Dan Babb of Walter Karl. Learn more...

Becoming the Illusionist: The Magic of Using "Brand" to Drive Response without Results Disappearing in the Process
Jun 12, 2007
On Demand Webinar--All marketers can recite the official CMO mantra by heart: "Integrate all campaigns! Speak with one voice! Deliver a Brand-consistent message across all channels!" But sometimes, the elements of the Brand can actually hurt the performance of your Direct program; unless you know how to manipulate the tricks of the trade in your favor. Join DIRECT, The Kern Organization and our panel of experts as they highlight powerful examples to show you how it's done. Learn more...

Score and Win Through Cooperation
Jun 6, 2007
On Demand Webinar--It's not what you know, and it's not who you know, it's what you know about who you know. Join DIRECT and sponsor Abacus for this live webinar as we take marketers through the direct response marketing campaign generation process, showing how cooperative databases can enhance knowledge, targeting, and ultimately results at each step.Learn more...

MASTER CLASS: High Performance Online and Off-line Strategies for Large Scale Customer Acquisition Marketers
Mar 13, 2007
On Demand Webinar--Are you a business-to-consumer or a business-to-business marketer who needs to generate thousands of new customers in a hurry? Join this webinar and you'll walk away with the 10 most powerful strategies to deliver new customers. Presented by DIRECT and sponsored by The Kern Organization. Learn more...

The Right Offer at the Right Time--With the Right Media Mix
Mar 7, 2007
On Demand Webinar--It's every marketer's toughest challenge. Just how do you plan your media mix in both offline and online channels? Join DIRECT Magazine and sponsor Merkle as we answer all the questions for you in this webinar. Learn more now...

Email Marketing in a Web 2.0 World
Feb 21, 2007
On Demand Webinar--2006 was the year of Web 2.0 as online social networks, blogs and other forms of consumer generated media (CGM) exploded across the Internet. But how will these emerging digital media impact your email marketing in 2007? Join DIRECT, sponsor Bluestreak, and our panel of experts for this on demand webinar to find out! Learn more...

Email Marketing Playbook: Tips and Tricks to Increase Your Email Marketing ROI in '07
Jan 17, 2007
Now Available On Demand--Learn how to make your email marketing your MVP! Join DIRECT, sponsor Lyris Technologies and our expert speakers as we share with you the tactics and strategies you should include in your 2007 email campaigns--along with some rookie mistakes that you should avoid! Learn more now...

Enticing Gifts for the Holidays: 25 New Direct Marketing Ideas that Will Make Your New Year Sizzle
Dec 14, 2006
Now Available On Demand--What is the gift that everyone wants for the holidays? A prosperous new year, of course! Now here's the opportunity to shower yourself with fresh ideas that are sure to lift program performance in 2007. Join DIRECT and sponsor The Kern Organization as our panel of experts in the field of data and Web interactivity for this informative one-hour event and you'll find yourself surrounded by more than two dozen gift boxes of fresh, innovative strategies to jumpstart your marketing in 2007. Learn more now...

Beg, Borrow, and Steal New Customers: 31 Strategies to Increase Acquisition Without Breaking the Bank
Sep 20, 2006
On Demand Webinar--If your company is ready to get more results from your customer acquisition efforts, and spend less in the process, join DIRECT and The Kern Organization for this information-packed webinar. You'll learn how to improve your strategic decision making for your customer acquisition campaigns and you'll take away the 31 most important strategic questions to ask to jump start the planning for an acquisition campaign. View it now...

Beyond the Click: 7 Things You Need to Know About Pay Per Call
Aug 1, 2006
Now Available On Demand--The rise of the Pay Per Call advertising model has offered search marketers a way to get that much closer to the point of sale by delivering them phone calls from prospective customers–-instead of website clicks--on a pay-for-performance basis. How are national marketers taking advantage of this new ad model today? Register now to learn!...

Results, Not Rocket Science: Multichannel Marketing and Triggered Programs
Jun 27, 2006
Now Available On Demand--Whether it’s customers adding their names to do-not-call lists, opting out of e-mail communications or throwing direct mail in the trash, marketers must ensure their messages are timely, relevant and received. Sounds like rocket science, doesn’t it? But it’s not. Tools are available now to send timely and relevant messages triggered by a customer action or event. Register for this Direct Webinar sponsored by Click Tactics to find out how....

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