On Demand Webinar
Sponsored by: Ingenio, Inc.



Most national marketers leverage paid search advertising to drive sales, but sometimes, simply driving clicks to a website isn’t enough. The rise of the Pay Per Call advertising model has offered search marketers a way to get that much closer to the point of sale by delivering them phone calls from prospective customers – instead of website clicks – on a pay-for-performance basis. Though still a young market, Pay Per Call is projected to enjoy significant growth; the Kelsey Group recently predicted the Pay Per Call market will double each year for the next five years, with revenues surging to $3.7 billion by 2010. How are national marketers taking advantage of this new ad model today?

This Webinar will share with search marketers the top 7 things to know about Pay Per Call advertising. The session will cover:

• How Pay Per Call works: where the ads go, how much it costs, and what it takes to get started.
• Several case studies illustrating Pay Per Call’s impact on both small businesses and national brands – as well as tips to help you figure out whether Pay Per Call is a fit for you.
• Examples of how leading agencies and SEMs are leveraging Pay Per Call for clients in different industries.
• What the differences are between Pay Per Call, Click-to-Call and Call-Tracking – and how to figure out what’s best for your business.
• How Pay Per Call advertising is making it possible for search marketers to get on the ground floor of new ad mediums, like mobile search and podcasting.
• Campaign specifics and best practices: how to optimize your Pay Per Call campaign.

	Greg Sterling Founding Principal Sterling Market Intelligence [Bio]
	Marc Barach Chief Marketing Officer Ingenio, Inc. [Bio]
	Brian Quinton Contributing Writer DIRECT Magazine [Bio]