Email Marketing Playbook: Tips and Tricks to Increase Your Email Marketing ROI in '07

On-Demand Webinar
Email Marketing Playbook:
Tips and Tricks to Increase
Your Email Marketing ROI in '07

Make your email marketing your MVP through these tips and tricks from an industry expert and email marketing leader, Dave Dabbah of Lyris Technologies. Join Dave, Director of Sales & Marketing at Lyris, and Ken Magill of DIRECT Magazine for this not-to-be-missed program.

In this one-hour webinar, we'll discuss the tactics and strategies you should be sure to start including in your 2007 email campaigns--and some of the rookie mistakes that you should avoid--including:

Ways to increase your opt-in email list: best practices (and a few of the worst)
Different approaches for B2B and B2C companies for list-building
Three ways to keep your customers and prospects continually engaged
How to increase your marketing program's ROI through email
Top three ways to improve your email's deliverability

This presentation is designed for experienced email marketers looking for new ideas for improving their email marketing programs. We'll provide some creative ideas for new ways to approach your email marketing, discuss some common misconceptions about email marketing, list building, and email deliverability, and offer attendees a chance to pose their own questions to the presenters both during and after the presentation.

Our Speakers

Dave Dabbah
Director of Sales and Marketing
Lyris Technologies VIEW BIO

Ken Magill
Editor-at-Large
DIRECT
VIEW BIO

Copyright 2007, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.




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