MASTER CLASS: High Performance Online and Off-line Strategies for Large Scale Customer Acquisition Marketers

MASTER CLASS:
High Performance Online and Off-line Strategies for Large Scale Customer Acquisition Marketers

Are you a business-to-consumer or a business-to-business marketer who needs to generate thousands of new customers in a hurry?

With opt-out rates on the rise, e-mail response on the decline, direct mail costs increasing, event attendance flattening, this Webinar could be your salvation. How? By helping you master the latest high performance, direct marketing strategies being deployed by the best marketers in the business.

Walk away with the 10 most powerful strategies to deliver new customers.

With more than 35 years experience in the field between them, Mr. Kern and Ms. Africa will explore…

Examples that include customer acquisition using alternative and insert media
How to tap into data to drive creative strategies
The impact brand integration has on direct performance
How to manage for optimal program performance

In this session you will learn how to:

Deploy cutting edge technologies such as print on demand, PURLs, dynamic content assembled to deliver out-of-this-world results
Strategically lead campaigns toward their most potent outcome
Direct campaign integration for successful B-to-C acquisition
Tap the power of pain/solution marketing for B-to-B demand generation, a high performance strategy that is often overlooked
Ask the 10 most powerful questions about your direct messaging, before you deploy
Implement e-mail, web site and direct mail best practices
Save thousands and eventually make millions using ten guidelines to testing

See a wide range of examples, including campaigns from leading marketers in technology, communications, wireless, insurance, and medical devices. Don't miss this FREE, information-packed event.

On Demand Webinar

Russell Kern
Founder and CEO
The Kern Organization
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Amy Africa
Chief Marketing Imagina-8-tor
Eight by Eight
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Ray Schultz
Editorial Director
Marketing Media Strategies Group
Penton Media
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