More for Less
Dec 1, 2006 12:00 PM, By RICHARD H. LEVEY
Direct marketing is cyclical. In boom times DMers attempt to change their fortunes through prospecting; in slower periods they focus on nurturing existing ...

ONLINE SNAPSHOT
Sep 1, 2006 12:00 PM, By Richard H. Levey
The Johnny-come-latelies of the e-commerce world are catching up. Business-to-business marketers although still trailing those in the consumer sector ...

Data Love
Jul 1, 2006 12:00 PM, BY RICHARD H. LEVEY
Vendors, take note: Direct marketers will spend an average of nearly $250,000 for database upgrades this year. And they're confident these expenditures ...

Search for Small Businesses
Aug 22, 2006 1:37 PM, By Brian Quinton
Search engine marketing is big -- and getting bigger. Just check Google's latest price-earnings report to see how popular putting sponsored ads next to search results has grown. ...

Back in the Bayou
Apr 1, 2006 12:00 PM
The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the ...

Direct Media e-Special report: August 1 2005
Aug 2, 2005 2:30 PM
The biggest opportunities for multi-channel marketers are in the online space. Unfortunately, that's where the biggest headaches are as well. ...

Increasing Revenue Through Personalized, High-Velocity, Lights-out Email
Aug 31, 2007 3:25 PM
Meetic, the world's largest internet dating service, sends 180+ million personalized messages per month - including 3-5 million real-time alerts each day - to customers in 17 countries. The dynamic content is highly relevant – there are 10,000 possible combinations per message, including eight language choices and 100 co-branded partner templates. The process, which is completely automated, drives 20% of Meetic's revenue. Hear how, in this webinar sponsored by Neolane. ...

ELECTION 2008: E-mail Tips from a Political Insider
Jul 17, 2007 2:00 PM
On Demand Webinar--The 2008 election may be 18 months away. But candidates are already raising money and rallying the faithful, and they are increasingly doing it via e-mail. How much do they know about the people they are contacting? In some cases, they may not even know the recipient's postal address. And many are unable to customize their e-mail messages. But some can, and the best practices they have developed will be the subject of this DIRECT webinar featuring Barry Rubin of InfoUSA and Dan Babb of Walter Karl. Learn more ...

Becoming the Illusionist: The Magic of Using "Brand" to Drive Response without Results Disappearing in the Process
Jun 12, 2007 2:00 PM
On Demand Webinar--All marketers can recite the official CMO mantra by heart: "Integrate all campaigns! Speak with one voice! Deliver a Brand-consistent message across all channels!" But sometimes, the elements of the Brand can actually hurt the performance of your Direct program; unless you know how to manipulate the tricks of the trade in your favor. Join DIRECT, The Kern Organization and our panel of experts as they highlight powerful examples to show you how it's done. Learn more ...