Direct
advanced search
Advertising | Contact Us | Multichannel Merchant Magazine | DM Buyer's Guide | E-Newsletters | Subscribe
EXCLUSIVE CONTENT: Surveys/Research

Exclusive research from the editors of Direct magazine.

Social Network Visitors Like Shopping Online: Survey
Dec 3, 2007 9:13 AM
Social network Web site visitors are highly likely to make luxury product purchases and use the Internet for shopping, according to survey findings released by Unity Marketing. ...
Related Articles
Bear Market
Dec 1, 2007 12:00 PM, By Richard H. Levey
Direct marketers are spending a little more. They're focusing on existing customers and mailing to in-house lists. So things should be looking good, right? ...
Spending Up, Margins Drop: Direct's Exclusive Survey
Nov 26, 2007 8:11 AM, By Richard H. Levey
Direct marketers are spending a little more this year. They're focusing a little more on existing customers, traditionally a very profitable segment. ...
More for Less
Dec 1, 2006 12:00 PM, By RICHARD H. LEVEY
Direct marketing is cyclical. In boom times DMers attempt to change their fortunes through prospecting; in slower periods they focus on nurturing existing ...
ONLINE SNAPSHOT
Sep 1, 2006 12:00 PM, By Richard H. Levey
The Johnny-come-latelies of the e-commerce world are catching up. Business-to-business marketers although still trailing those in the consumer sector ...
Annual Database Survey
We're Hiring
Jul 1, 2005 12:00 PM, BY RICHARD H. LEVEY
Looking for work? Go into database marketing. That's just one of the many gleanings to be found in Direct's 2005 database survey. More than a fourth of ...
Annual Forecast Survey
DM Research: Prospects Look Good
Dec 1, 2004 12:00 PM, BY RICHARD H. LEVEY
Direct's annual forecast survey shows profits, acquisition spending up ...
Annual Online Marketing Survey
The Search Is On
Sep 1, 2004 12:00 PM, BY RICHARD H. LEVEY
As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another ...
So, How'd They Do?

In anticipation of last year's DMA Annual conference, Direct polled professionals from every corner of the direct marketing world, to get their thoughts on the current state of the industry, and what they forecast for the then coming year, 2005. See how clear their crystal balls were in "On the Bright Side."




Back to Top
Browse Issues
Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover Direct Cover
0
September 1, 2008 August 1, 2008 July 1, 2007 June 1, 2008 May 1, 2008 April 1, 2008 March 1, 2008
Browse Back Issues
Browse E-Newsletters
0 0 0 0
0
Subscribe 0 View Sample | Subscribe 0 View Sample | Subscribe
0

© 2008 Penton Media, Inc. Home | Penton Media Inc. | Contact Us | For Advertisers | For Search Partners | Privacy Policy