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Listline e-Newsletter 11/12/07
Nov 12, 2007 8:55 AM
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This Month in Direct Magazine
Deal With It
Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive...

See Full July Issue


* Hoodiastar Weight Loss Product Buyers
* Red Herring Magazine
* Healthcare Training Center E-mail
* Belvoir Media Group Bible Devotional Subscribers
* Cook'n Recipe Software and Appliance Buyers
* People in the News
* Enchantress Hotline Responders
* Alaska

LISTS UNDER NEW MANAGEMENT

Hoodiastar Weight Loss Product Buyers
Central Coast Nutraceuticals, Inc. has appointed Macromark Inc. to manage a continuity buyers file with 27,939 names. Those listed purchased Hoodiastar and Hoodiacore brand weight loss products. The monthly unit of sale was $50. The sources are hoodiastar.com and hoodiacore.com. List Acquisition Inc. was the prior list manager.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Star Rell (845-230-6300, ext. 331; star@macromark.com)


NEW LISTS

Red Herring Magazine
More than 70,000 subscribers are available from this technology publication. The readership consists primarily of corporate level executives and other affluent individuals. Home addresses are provided for 80% of these subscribers.
Selections: Gender, home/business address, state/SCF/ZIP
Price: $155/M
Contact: Direct Media Inc., Mike Mayhew (203-532-2418; mike@directmedia.com)

Healthcare Training Center E-mail
This list contains 814,196 e-mail addresses for doctors and nurses who received online training. These individuals registered at Healthcare-TrainingCenter.com and paid to view programs directly from the Web site.
Selections: Job function, medical specialty, number of employees, SIC code, state/SCF/ZIP
Price: $250/M
Contact: e-PostDirect Inc., Wayne Nagrowski (845-731-3854; wayne.nagrowski@epostdirect.com)

Belvoir Media Group Bible Devotional Subscribers
A total of 242,983 subscribers are offered on this list from Belvoir Media Group, including 99,891 subscribers from the last 12 months. Data has been overlaid on Belvoir's various newsletter and magazine files to identify religious individuals.
Selections: Age, income, area of interest, hotlines, presence of children, gender, hobbies, ethnicity, religion, readers by category, donors by cause, music preferences, catalog buyers, number of credit cards, credit model, state/SCF/ZIP
Price: $100/M
Contact: RMI Direct Marketing Inc., Siobhan Caragine (203-825-4618; scaragine@rmidirect.com)

Cook'n Recipe Software and Appliance Buyers
A total of 98,412 buyers are available on this file. Some of these recipe software buyers also purchased gadgets and appliances. This file is comprised of Internet and retail buyers.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $90/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; tmack@infocoreinc.com)


IN THE NEWS

People in the News
Fred Onemma has been named vice president of sales for the list management division at Specialists Marketing Services Inc. Onemma's primary focus will be new business development and sales for existing accounts. He was formerly with Belardi/Ostroy ALC.


SPECIALS!

Enchantress Hotline Responders
A $10/M discount off the base of this file is being offered through Dec. 31 by Enchantress Hosiery Corp. More than 100,000 Canadian buyers are available. Contact Cornerstone Group of Companies, Alejandra Cuevas (416-932-9555, ext. 177; acuevas@cstonecanada.com)

Alaska
Test mailers receive $10/M off the base price of the Alaska magazine list. A total of 117,851 subscribers are on file. Contact Lenny Medico (914-925-2400; Lenny.Medico@LakeGroupMedia.com)



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