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Listline e-Newsletter 11/27/07
Nov 27, 2007 8:57 AM
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This Month in Direct Magazine
Deal With It
Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive...

See Full July Issue


* American Indian Relief Council Donors
* Save the Redwoods League
* Colopure Herbal Cleansing
* Video Professor
* Benefit Plan Administrators E-mail
* Calibre Press
* A/M Direct Named Ad Rep for Kovels Komments
* People in the News

LISTS UNDER NEW MANAGEMENT

American Indian Relief Council Donors
Lake Group Media Inc. recently became list manager for the American Indian Relief Council, an organization that works with Native Americans who live on reservations. Names of some 60,000 donors who gave $5 or more in the last 12 months are on the file. Direct mail is the source. Lawrence Direct Inc. was the previous list manager.
Selections: State/SCF/ZIP
Sample usage: Alzheimer's Disease Research, Amnesty International, Care Inc., Christian Appalachian Project, Dakota Indian Foundation, Defenders of Wildlife, HHV Disabled War Veterans, International Children's Fund, International Rescue Committee, Macular Degeneration Research, Mays Mission for the Handicapped, Memorial Sloan-Kettering Cancer Center, National Museum of the American Indian, Native American Rights, Navajo Nation Health Foundation, Oglala Dakota College, Operation Smile, Paralyzed Veterans of America, Red Cloud Indian School, Soaring Eagle Seminars, Southwest Indian Foundation, St. Joseph's Indian School, World Emergency Relief, World Wildlife Fund
Price: $90/M
Contact: Lake Group Media Inc., Bruce Demaree (914-925-2439; Bruce.Demaree@LakeGroupMedia.com)

Save the Redwoods League
ALC Data Management is the new manager of Save the Redwoods League's 10,998-name member and donor list. No telemarketing is allowed. Carol Enters List Co. had been handling the file.
Selections: Gender, state/SCF/ZIP
Price: $80/M
Contact: ALC Data Management, Lisa Donzella (914-524-5263; lisa.donzella@alc.com)

Colopure Herbal Cleansing
Macromark Inc. has been appointed to manage the Colopure Herbal Cleansing product buyers file. More than 12,000 who spent $40 for a one-month supply are listed. The Internet is the source. List Acquisition Inc. was the former manager.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Star Rell (845-230-6300, ext. 331; star@macromark.com)


NEW LISTS

Video Professor
Postal addresses for 500,000 who bought various tutorials on CD during the last 12 months, as well as 315,000 e-mail addresses, are available here. The average DRTV-generated sale was $40.
Selections: Age, household income, gender, presence of children, lifestyles, interests, multibuyers, state/SCF/ZIP
Price: $95/M (postal file); $125/M (e-mail file)
Contact: List Services Corp., Jeremy Siegel (203-791-4495; jsiegel@listservices.com)

Benefit Plan Administrators E-mail
Judy Diamond Associates Inc. has a master file of 42,877 e-mail addresses. It identifies senior human resources and finance executives at small and midsized businesses. The data comes from directories.
Selections: Number of employees, phone numbers, SIC codes, state/county/SCF/ZIP
Price: $250/M
Contact: MeritDirect, Pat Bishop (914-368-1133; pbishop@meritdirect.com)

Calibre Press
Praetorian Group Inc. is offering a list of 30,139 law enforcement professionals who attended Calibre Press Street Survivor seminars. About 80% are men. The unit of sale was $200.
Selections: Gender, state/SCF/ZIP
Price: $140/M
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; s.perillo@statlistics.com)


IN THE NEWS

A/M Direct Named Ad Rep for Kovels Komments
A/M Direct has been named advertising representative for Kovels Komments, an e-mail newsletter for antiques and collectibles enthusiasts. More than 185,000 subscribers receive this e-newsletter each week. Sixty-two percent are women; most have annual household income above $75,000. Contact AM/Direct division, Millard Group Inc., Jeff Savastano (603-924-9262, ext. 2361; jsavastano@millard.com)

People in the News
Gary Cottingham was appointed vice president of strategic accounts at Teramedia Inc. He was formerly with Craig Business Group.



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