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Listline e-Newsletter 12/04/07
Dec 4, 2007 10:03 AM
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This Month in Direct Magazine
Deal With It
Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive...

See Full July Issue


* Ohio Distinctive Software
* American Academy of Family Physicians
* Maccabi USA Sports for Israel
* Eagle Eye Merchandise Buyers
* La Cucina Italiana
* Alternative Energy Stock E-mail Openers
* Lean and Green
* Short Cuts

LISTS UNDER NEW MANAGEMENT

Ohio Distinctive Software
Millard Group Inc. has been tapped to manage a list of 1.7 million CD-ROM software buyers for Ohio Distinctive Software. Direct mail is the source. No telemarketing is allowed. This file was formerly managed in-house.
Selections: Hotlines, home/business, gender, computer type, product type, prime names, state/SCF/ZIP
Price: $125/M
Contact: Millard Group Inc., Mike Segreto (914-697-5830; msegreto@millard.com)

American Academy of Family Physicians
Infocus Marketing Inc. has been appointed list manager for the American Academy of Family Physicians (AAFP). Its 91,310 members paid $260 for annual dues. Members' median age is 46 and average income $152,000. The AAFP formerly managed its file in-house.
Selections: Member type, professional activity, practice arrangement, practice ownership/location, medical school/year of graduation, residency completion date, age, gender, state/SCF/ZIP
Price: $150/M
Contact: Infocus Marketing Inc., Kerry Tranfa (800-708-5478, ext 3246; ktranfa@infocuslists.com)

Maccabi USA Sports for Israel
ALC Data Management recently assumed management of a list of 16,307 contributors to Maccabi USA Sports for Israel, an organization that supports Jewish athletes. It generates $28 average donations via direct mail. Carol Enters List. Co. was the prior list manager.
Selections: Hotlines, $5-plus donors, gender, state/SCF/ZIP
Price: $75/M
Contact: ALC Data Management, Lisa Donzella (914-524-5263; lisa.donzella@alc.com)


NEW LISTS

Eagle Eye Merchandise Buyers
Eagle Eye Marketing has introduced a list that names 439,108 last-12-month buyers. An average customer is 45 with a $55,000 household income. DRTV and infomercials are the sources.
Selections: Purchase amount (ranges), hotlines, adult's/child's age, ethnicity, religion, gender, homeowner, income, interest, length of residence, marital status, product, state/SCF/ZIP
Price: $95/M
Contact: Direct Media Inc., Michael Rovello (203-532-2427; mrovello@directmedia.com)

La Cucina Italiana
Some 45,000 subscribers to this Italian cooking magazine are available. Subscribers have an $117,400 median household income. More than one third of the subscribers are men.
Selections: Gender, state/SCF/ZIP
Price: $105/M
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; n.spielmann@statlistics.com)

Alternative Energy Stock E-mail Openers
More than 1.2 million postal and 1.3 million e-mail addresses are available for accredited investors who have a minimum of $300,000 in investments. The data comes from investor surveys and subscriptions to financial newsletters. These individuals recently received and opened e-mails pertaining to alternative energy stocks.
Selections: State/SCF/ZIP
Price: $100/M
Contact: AccuList USA, Mark Sherman (954-923-5659; mark@acculistusa.com)

Lean and Green
Nearly 2.7 million consumers who made purchases related to personal health, fitness and maintaining a sustainable environment are named. This file is derived from loyalty marketing programs and information provided by customers who made retail or direct mail purchases.
Selections: Presence of children, age of children, organic living, environmental donors, physical and spiritual self-improvement, gender, state/SCF/ZIP
Price: $80/M
Contact: List Bargains Division, Media Source Solutions, Tim Barlow (201-384-5523: tim@listbargains.com)

Short Cuts
V12 Group Inc. has moved. Its new address is 141 W. Front St., Suite 410, Redbank, NJ 07701.



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