* Ohio Distinctive Software Files
* Dell Horoscope
* Avatar Birth Dates for Everyone
* Oil and Gas Stock E-mail Openers
* Collections Etc. Spanish Speaking Buyers
* Cool Kids on the Farm
* Amacai Direct Mail Responders
* Rogers Publishing

LISTS UNDER NEW MANAGEMENT

Ohio Distinctive Software Files
Millard Group Inc. recently assumed management of several files for Ohio Distinctive Software. These include a list of book buyers with more than 250,000 names and a list of children's and educational CD-ROM buyers with more than 860,000 names. These files consist of 100% direct mail buyers. The list owner formerly managed its lists in-house.
Selections (depending on file): Pet/dog/cat book buyers, nutrition book buyers, gender, home/business address, product, hotlines, computer type, prime names, state/SCF/ZIP
Price: $85/M (book buyers); $125/M (children's software buyers)
Contact: Millard Group Inc., Mike Segreto (914-697-5830; msegreto@millard.com)

Dell Horoscope
Specialists Marketing Services Inc. now manages a list with 23,075 subscribers to Dell Horoscope magazine. About 80% of the subscribers are women. The sources are direct mail (54%), newsstand (37%), Internet (4%) and the balance are agent sold. Dunn DataCo formerly known as Mal Dunn Associates Inc. was the prior list manager.
Selections: Hotlines, demographics, lifestyle, age, income, presence of children, state/SCF/ZIP
Price: $95/M
Contact: Specialists Marketing Services Inc., Linda Santaite (201-865-5800, ext. 2126; lindasan@specialistsms.com)


NEW LISTS

Avatar Birth Dates for Everyone
Optinbuilders offers 40.8 million postal addresses and 21.2 e-mail addresses on this database of birth dates. The sources are mail transactions and surveys. These individuals responded to a telephone or written survey and reported their date of birth. The file can either rented or appended to other data.
Selections: Mail order category, age, income, phone numbers, child's age range, date of birth, gender, state/SCF/ZIP
Price: $75/M (postal file): $125/M (e-mail file)
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; tmack@infocoreinc.com)

Oil and Gas Stock E-mail Openers
More than 3.1 million investors' postal addresses and 3.5 million e-mail addresses are available. The file identifies active stock traders who have opened e-mails promoting oil and gas stocks. These individuals are accredited investors, meaning they have more than $300,000 worth of investments. Sources include Internet surveys and financial newsletter subscriptions.
Selections: State/SCF/ZIP
Price: $80/M (postal file); $60/M (e-mail file)
Contact: AccuList USA, Mark Sherman (954-923-5659; mark@acculistusa.com)

Collections Etc. Spanish Speaking Buyers
The Collections Etc. customer list has been overlaid with data to identify those who speak Spanish. A total of 111,188 buyers from the last 12 months are named.
Selections: Purchase amount (ranges), hotlines, adult's/child's age, cash/credit buyers, gender, homeowner, income, interest, length of residence, marital status, product, single/multibuyers, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; mmusikar@directmedia.com)

Cool Kids on the Farm
Some 311,000 children who live rural areas have been identified on a list segment pulled from the Agriculture Across America file. Records are addressed to parents of the child. This file is derived from loyalty marketing programs and information provided by consumers who made retail or direct mail purchases.
Selections: Age, household income, gender, phone number, state/SCF/ZIP
Price: $101/M
Contact: List Bargains Division, Media Source Solutions, Tim Barlow (201-384-5523: tim@listbargains.com)

Amacai Direct Mail Responders
More than 3.5 million names have been assembled from the Amacai Pure Consumer database. This file is derived from telephone company sourced data, combined with survey data and statistical modeling data.
Selections: Gender, age, occupation, ethnicity, homeowner, dwelling type, marital status, income, presence of children, phone number, state/SCF/ZIP
Price: $85/M
Contact: Aggressive List Management Inc., Jake Moore (847-304-4030, ext. 206; jacobm@aggressivelist.com)


SPECIALS!

Rogers Publishing
A 10% discount off the base price of all Rogers Publishing's lists is being offered until Jan. 31 -- for mailers who have not tested Rogers' Canadian files in the last 12 months. The Rogers Media Business database contains 366,582 names. Contact Cornerstone Group of Companies, Stephen Manson-Hing (416-932-9555, ext. 415; smhing@cstonecanada.com)