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Listline e-Newsletter 12/11/07
Dec 11, 2007 9:02 AM
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This Month in Direct Magazine
Deal With It
Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive...

See Full July Issue


* Central Association of the Miraculous Medal
* eCost.com
* Dell Science Fiction Readers
* Keepstake PaperCrafts
* Financially Fit
* Amacai Financial Seminar Prospects
* Wearables
* Camping Kids MOB Parents

LISTS UNDER NEW MANAGEMENT

Central Association of the Miraculous Medal
Trinity Direct LLC has been retained to manage a list of contributors to the Central Association of the Miraculous Medal, a Roman Catholic organization. Names are available for 119,657 donors who gave $5 to $50 in the last 12 months. Mary Elizabeth Granger & Associates Inc. previously handled this file.
Selections: Dollar, state/SCF/ZIP
Sample usage: America Needs Fatima, Dominican Sisters of Hope, Franciscan Friars of Atonement, Franciscan Missions, Missionary Oblates of Mary Immaculate, National Shrine of the Immaculate Conception, National Shrine(s) of St. Anthony/Jude, Oblate Missions, Oblates of St. Francis de Sales, Our Lady of Angels Association, Our Lady of Victory Homes, Perpetual Help Center, Priests of the Sacred Heart, Salvatorian Center, Society of the Little Flower, St. Anthony's Guild, St. Joseph's Indian School
Price: (Exchanges only)
Contact: Trinity Direct LLC, Joy Jacobs (973-283-3600; joyj@trinitydirect.net)

eCost.com
Direct Media Inc. has been appointed list manager for the eCost.com subsidiary of PFSweb Inc. Its file identifies 547,496 buyers of consumer electronics, computer hardware and software, digital cameras, camcorders, cell phones, digital music players, televisions, home theater equipment and other products. Most of these individuals are repeat customers. Worldata was the prior list manager.
Selections: Presence of children, gender, job title/function, one name per site, hotline, recency, state/SCF/ZIP
Price: $110/M
Contact: Direct Media Inc., Jennifer Polito (203-532-6644; jpolito@directmedia.com)

Dell Science Fiction Readers
Specialists Marketing Services Inc. has assumed management of several files for Dell Magazines, including a list of 35,000 science fiction magazine subscribers and book buyers from the last 24 months. Three quarters of these individuals are men, median age 42, with a $47,200 median household income. The source is 61% direct mail. Dunn DataCo formerly known as Mal Dunn Associates Inc. was the prior list manager.
Selections: Book buyers, subscribers, value pack product buyers, magazine title, age, income, presence of children, child's age, mail order buyer, donors, high tech electronics, automotive, home improvement, travel, gender, hotlines, state/SCF/ZIP
Price: $90/M
Contact: Specialists Marketing Services Inc., Linda Santaite (201-865-5800, ext. 2126; lindasan@specialistsms.com)


NEW LISTS

Keepstake PaperCrafts
This list of scrapbook hobbyists has been introduced with 10,117 buyers' names from the last 12 months. The customers are women. A recent mailing is projected to generate 18,000 quarterly buyers by mid January. No telemarketing is allowed. Direct mail is the sole source.
Selections: Six month hotline, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Joy Lewis (603-924-9262, ext. 2113; jlewis@millard.com)

Financially Fit
Subscribers to this free e-mail newsletter are listed. A total of 26,713 names are available. This publication targets individuals and investors who've indicated an interest in personal finance. The source is BrokerAdvisor.com.
Selections: Gender, state/SCF/ZIP
Price: $170/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)

Amacai Financial Seminar Prospects
The Amacai Pure Consumer file has been overlaid with data from the Financial Services Prospector statistical model to identify consumers likely to be interested in attending financial seminars and conferences. This file contains in excess of 6.7 million prospects. Sources include data sourced from telephone companies, modeling and survey data.
Selections: Gender, age, occupation, ethnicity, homeowner, dwelling type, marital status, income, presence of children, phone number, state/SCF/ZIP
Price: $85/M
Contact: Aggressive List Management Inc., Jake Moore (847-304-4030, ext. 206; jacobm@aggressivelist.com)

Wearables
The Advertising Specialty Institute offers 10,413 names on this of magazine subscribers. It reaches promotional apparel products industry professionals and distributors. Phone numbers and e-mail addresses are available.
Selections: Job title, number of employees, SIC codes, industry, max per company, state/SCF/ZIP
Price: $150/M
Contact: Walter Karl Inc., Marie Briganti (845-732-7054; marie.briganti@walterkarl.infousa.com)

Camping Kids MOB Parents
Mail order buyers whose children go away to summer camps are named on this file. Some 2.3 million parents are named. Those listed spent an average of $30 on mail order purchases. Data is sourced from direct mail and surveys.
Selections: Monthly hotline, age range, child's gender, homeowner income, mail order buyer category, state/SCF/ZIP
Price: $70/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; tmack@infocoreinc.com)



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