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Spam Says a Lot About Guys, None of it Good 
Jun 3, 2008, By Ken Magill
About once a week or so, I go to my Gmail spam folder for two reasons: to make sure nothing I wanted is in it, and to see what kind of stuff I didn't want is in it...
Johnson Out at Acxiom Digital 
Jun 3, 2008, By Ken Magill
Kevin Johnson has been let go from his position as leader of Acxiom's e-mail services unit Acxiom Digital, Magilla Marketing has learned...
Stupid Marketer Watch: Columbia House Rents Crappy List 
Jun 3, 2008, By Ken Magill
Just when I think the majority of old-school direct marketers finally for the most part understand that e-mail is not simply electronic direct mail, a prominent one pulls a boneheaded move proving me wrong...
Astonishing: Marketers Fail ‘Welcome’ Test 
Jun 3, 2008, By Ken Magill
A shocking 60% of companies in a just-released study by e-mail deliverability firm Return Path did not send "welcome" e-mails to new subscribers...
California Senate Approves Release of Prescriptions for Mail  
Jun 3, 2008, By Jim Emerson
The California State Senate has approved a bill (SB 1096) that would allow pharmacies to release patient prescription information and other list data to marketing companies to send direct mail on behalf of pharmaceutical companies. ...
Multichannel Marketing Boosts Spending, Nips Loyality  
Jun 3, 2008
Consumers who shop through multiple marketing channels tend to spend more money but generally are less loyal customers, according to survey findings released by Opinion Research Corp. ...
Federal Judge, Congress Defang FACTA 
Jun 1, 2008, By Ken Magill
Merchants received two pieces of good news on the ill-crafted Fair and Accurate Credit Transactions Act, or FACTA, last week....
RMI Direct Marketing Acquires D-J Associates 
Jun 1, 2008, By Jim Emerson
RMI Direct Marketing Inc. has purchased D-J Associates bringing in tow more than 50 additional list management and brokerage clients in the food, children’s, gifts and other markets. ...
Web Advertising to Grow Despite Economy: Study 
Jun 1, 2008
Internet advertising in the U.S. will continue to grow fast even as the current economic woes will lead to a contraction in advertising spending overall, according to a study from market research firm IDC....
Tiffany Earnings Rise 20% 
Jun 1, 2008
Tiffany & Co. posted net earnings of $64.4 million for the first quarter, a 20% increase over $53.8 million in the prior year....
Shipping, Fuel Costs Lead to Delia's Losses 
Jun 1, 2008
Delia’s, Inc. reported a net loss of $3.9 million for the first quarter, compared with a loss of $3.3 million during the same period last year. ...
Sharper Image Reported Sold for $49 Million 
May 29, 2008, By Larry Riggs
A group of private investment firms has won a bankruptcy auction for the assets of direct marketer Sharper Image Corp. for $49 million....
ComScore Acquires M: Metrics for More Than $40 Million 
May 29, 2008
ComScore Inc., a digital market research firm, has bought M:Metrics Inc., a mobile measurement company, for $44.3 million....
Cuomo Sets Up Web Site for Dell ‘Victims’ 
May 28, 2008
New York State has set up a Web site for consumer complaints following a court decision against Dell and Dell Financial Services. The Albany County Supreme Court ruled yesterday that the computer marketer had engaged in “repeated misleading, deceptive and unlawful business conduct.” ...
FaceTime Acquires Concise Marketing 
May 28, 2008
FaceTime Strategy LLC, a digital marketing agency, has acquired Concise Marketing Solutions, a direct response agency. ...
American Eagle Income Plunges 
May 28, 2008
American Eagle Outfitters Inc. posted net income of $43.9 million for the first quarter, a 40% decrease of more than 40% compared with the same period last year. ...
Shipping Costs Cause Cart Abandonment: Survey 
May 28, 2008
Unexpectedly high shipping fees are the primary reason why consumers abandon online purchases, according to a survey from PayPal....
FTC Settles With Alleged Pretexters 
May 28, 2008
The Federal Trade Commission has halted an operation that it says obtained consumers’ confidential phone records without their knowledge or consent and sold them to third parties. ...
Specialists Acquires Response Media’s List Division 
May 27, 2008, By Jim Emerson
Specialists Marketing Services Inc. is buying Response Media’s list management division, which will be merged with Specialists, effective June 13...
Financial Services Mailings Drop in First Quarter 
May 27, 2008, By Richard H. Levey
Financial services firms sent out 4.19 billion pieces of mail during first-quarter 2008, a healthy drop from the 4.79 billion pieces mailed in first-quarter 2007, according to industrial research firm Mintel Comperemedia....
s2 Marketing Purchases Alexander Marketing Services 
May 27, 2008
s2 Marketing + Communications Inc. has acquired Alexander Marketing Services Inc., a business-to-business communications firm...
FaceTime Strategy Acquires Concise Marketing Solutions 
May 27, 2008
Digital interactive agency FaceTime Strategy LLC has acquired Concise Marketing Solutions. ...
New Canadian B-to-B Database Launched 
May 27, 2008
Owen Media Partners Inc. has debuted All Canada B2B 1 Million, a marketing and research database that contains more than 1 million Canadian businesses...
Alleged Credit-Report Scammer Settles With FTC 
May 23, 2008
The Federal Trade Commission has won a settlement from a firm that it claims charged an advance fee for a bogus credit-repair service. Click here for more. ...
E-Mail Gains In Usage But Traditional DM Media Decline: Survey 
May 23, 2008, By Richard H. Levey
E-mail has become the top medium for direct marketers, judging by Direct’s annual forecast survey. Of the firms polled, 72% send e-mail to customers, a 10% increase over 2007, and 50% to prospects, a 9% hike. ...
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