TSW Seeks MHITD*
May 1, 2007 12:00 PM, BETH NEGUS VIVEIROS
A few weeks ago, I interviewed podcasting gurus Dave Mansueto and Dave Chekan, co-founders of Liberated Syndication, recently acquired by Wizzard Software. ...

By the Pound?
Apr 1, 2007 12:00 PM, BETH NEGUS VIVEIROS
Forget about those silly blinking Cartoon Network signs that caused so much hubbub in Boston. Marketing campaigns crying for our attention in public places ...

Greetings, Earthling!
Mar 1, 2007 12:00 PM, BETH NEGUS VIVEIROS
Printers, envelope makers, lend me your ears. I come bearing good news: Direct mail is here to stay. I realized this as I re-searched a piece on greeting ...

No Promotion Before Its Time
Feb 1, 2007 12:00 PM, BETH NEGUS VIVEIROS
It's a cold afternoon in January, and a woman's thoughts turn to drinking. Well, why not? I mean, something has to take the chill off the old bones, right? ...

I Gotta Do What?
Nov 1, 2006 12:00 PM, BETH NEGUS VIVEIROS
SO DO YOU LIKE THOSE hoops? Shine 'em up a lot, do ya? Stroke them when no one is looking and coo in a raspy voice Seriously, a lot of you out there must ...

Timing is Everything
Oct 1, 2006 12:00 PM, BETH NEGUS VIVEIROS
IN COMEDY AND LIFE IN general timing is everything. Miss a beat, and a joke is ruined. Miss a bus, and you might never meet the love of your life. We ...

Where's the Beef?
Sep 1, 2006 12:00 PM, BETH NEGUS VIVEIROS
SURE, RED MEAT MAY NOT be the best thing for your arteries. But it might flow quite nicely through your browser. Come along for a tour of some steak-house ...

Wiggles and Doctor Who and SpongeBob, Oh My!
Aug 1, 2006 12:00 PM, BETH NEGUS VIVEIROS
If you attended Direct Marketing Days New York in June, you may have noticed that the Javits Center seemed a bit more animated than usual. And no, I'm ...

Somebody Gets It
Jul 1, 2006 12:00 PM, BETH NEGUS VIVEIROS
AS AN OBSERVER OF THE direct marketing world, I often have experiences where I slap my head and say, Yea! They get it! There also are times when I shake ...

I Am Your Monkey, Walt Disney
Jun 15, 2006 12:00 PM, BETH NEGUS VIVEIROS
I'M JUST AS CYNICAL AS THE next gal. But when it comes to my kids, I'm as big a pile of manipulatable mush as you'll ever find. My oldest son Jacob is ...

Generation Gap
Jun 1, 2006 12:00 PM, BETH NEGUS VIVEIROS
SMART COMPANIES HAVE A good handle on how to serve their customers. Others, well they try, but they miss the mark. Three different businesses served three ...

But Does It Go With Jelly and Snot?
May 1, 2006 12:00 PM, BETH NEGUS VIVEIROS
OUR CURRENT DIY project is redoing the guest room for our 3-year-old son Jacob, so his baby brother Danny can take over the nursery. My first thought ...

Lights, Camera, WAAAAH!
Apr 1, 2006 12:00 PM, BETH NEGUS VIVEIROS
IT WAS QUITE A SIGHT. As John Williams' theme to Star Wars trumpeted through the air, a majestic fleet marched forward. The Imperial Guard? Think even ...

Notes From the Diaper Bag
Mar 1, 2006 12:00 PM, BETH NEGUS VIVEIROS
WRITING THIS ISSUE'S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior ...

Can We Shop Early?
Feb 1, 2006 12:00 PM, BETH NEGUS VIVEIROS
WELCOME BACK TO part two of the Pushing the Envelope 2005 holiday catalog postmortem, or How to Fill White Space and Shop at the Same Time. Last issue, ...

Avoiding the Rush
Jan 1, 2006 12:00 PM, BETH NEGUS VIVEIROS
THE FROST IS ON THE pumpkin and a chill is in the air, so it's time to start reviewing holiday catalogs. Well, not really. As I write this, it's the first ...

My Big Silver Car
Dec 1, 2005 12:00 PM, BETH NEGUS VIVEIROS
EVERYBODY HAS CERTAIN songs that mark particular moments in their lives. My first car, for example, was a red Chevette. It wasn't a sporty vehicle by ...

Turning the Periodical Tables
Nov 1, 2005 12:00 PM, BETH NEGUS VIVEIROS
BACK IN THE EARLY 1990S, I took a temporary sabbatical from writing to venture into the world of circulation. (Translation: I needed to pay the bills, ...

The Braves and the Bold
Oct 15, 2005 12:00 PM, BETH NEGUS VIVEIROS
Last Oct. 15 I wrote a column in Direct about an informal survey I'd done, polling direct marketers on their favorite and least favorite conference locations. ...

Tales From the Twilight Zone
Oct 1, 2005 12:00 PM, BETH NEGUS VIVEIROS
Here at the Direct editorial offices we don't quite work 24/7, although it does feel that way sometimes. But we are thinking of you our beloved readers ...

Self-Promotion by Jake
Sep 15, 2005 12:00 PM, BETH NEGUS VIVEIROS
BEFORE TALKING ABOUT Jake Steinfeld's new book I've Seen a Lot of Famous People Naked, and They've Got Nothing on You! I should note two personal connections ...

Oh Bother!
Aug 1, 2005 12:00 PM, BETH NEGUS VIVEIROS
LET'S FACE IT, YOU'RE LAZY. That guy in the next cubicle eating a ham and cheese on rye is lazy. The mailroom assistant is lazy. Your vice president of ...

Call at Your Own Risk
Jul 1, 2005 12:00 PM, BETH NEGUS VIVEIROS
IF YOUR BUSINESS DOES telemarketing of any sort, stop reading this and check your database immediately to see if it contains the name Ryan A. Swanberg. ...

Pushing the Envelope: I'm Tired!
May 12, 2005 6:39 PM, By Beth Negus Viveiros
Next week, the world will find out which candidate got the honor of being "The Apprentice," Donald Trump's new right hand man. Or, more accurately, right hand woman ...

Pushing The Envelope: Marketing in Red Sox Nation
Apr 17, 2005 9:55 PM, By Beth Negus Viveiros
When Sam Kennedy spoke at the MIT Sloan CMO Summit in Cambridge, MA recently, he realized quickly that he was preaching to the choir. Not only were his comments received warmly, but his organization's name -- the Boston Red Sox -- was the only one mentioned that day to receive spontaneous applause. ...