Not sure what to promote in June? Can't remember when NASCAR season starts? (After all, it is one of the fastest growing sports around). Use the Promotion Calendar below to help spark promotional ideas for your campaigns. If you would like a MS Excel version of this calendar, click here to download.

	Sales Promotional Calendar Ideas Key category opportunities January   Football playoffs, Super Bowl, national champioinship BCS, Electornic retailers more TV's sold than any other month   New years resolution Weight loss, Smoking cessation   Vacation planning Busiest month of year for cruise lines/ travel February   Valentine's Day Retail, gift, jewelry, floral, greeting cards, etc.   All-Star games for NBA, NHL, NFL Male oriented products, consumer services   Tax prep Tax forms hit home in February   Daytona 500 Nascar's Superbowl: male oriented southern skew/ more people watch this than you think   February sweeps TV stations rating period   Black History Month Cross cultural products March   March Madness- caution for NCAA advertisers to use of trademarks Male oriented products   St. Patricks Alcohol, anything that has green?   Spring Do-it-yourself market begins, Hardware, Gardening   Academy Awards 2nd highest TV rating of year- female skew, entertainment skew April   Easter Peak retail for spring fashion   Passover Jewish products   Tax day Financial   Spring Do-it-yourself market begins, Hardware, gardening   Baseball Opening day Sports, lawn & gardening, etc.   Master's golf Superbowl of golf   Prom Teen girls, Formal wear May   Mother's day Retail, gift, jewelry, floral, greeting cards, etc.   Memorial Day Unofficial first day of summer- travel by car, gas, hotel, outdoor entertainment   Moving Month Real estate, Apartments, Uhaul, Rental   Indy 500 Male oriented products   Kentucky Derby Upscale   May sweeps for TV stations Most important month of the year for TV station's performance   Season finales for network TV Entertainment advertisers   Cinco de Mayo California, Southwest, and Florida markets June   NBA, NHL finals Male oriented   Cable season begins Cable networks wait for broadcast to go to reruns to start their unofficial season of new shows and movies   School is out Activities for the kids   Father's Day Female to buy for Dad, Dad to ask for dad   US Open golf Upscale, golf   Wimbledon Upscale, begins about 6/20 July   4th of July Movies, beverage, beer, entertainment   British Open golf 3rd major- combine with Wimbledon?   Baseball all-star game Baseball all-star game August   Back to School Target mom's, kids, office supplies, clothing   Pre-Labor day Car travel   Pre-upfront season for TV promotion begins late month Entertainment   Brickyard 400 Big Nascar race, Winston Cup starts to heat up   PGA Champioinship Upscale, golf   US Open Tennis Upscale, tennis begins mid- August   Moving Month Real estate, apartment, moving vans, rental September   Labor day Do-it-yourself retail   NFL opens Male   Fall premieres for networks Entertainment   Ryder Cup Upscale golf   Rosh Hashonah, Yom Kippur Jewish October   Halloween Candy industry- sell 75% of their business this holiday   Baseball playoffs/ World Series Male, automotive   Car launches Depends on company but a great month for cars   Sweetest day Retail, gift, jewelry, floral, greeting cards, etc….   Fall cleanup Last hurrah for DIY   Winston Cup Nascar championship   NHL opening night NHL sponsors   National safety month Security, fire detetctor, spy November   Christmas sales cycle Retail   Thanksgiving Retail, grocery   NBA opening night NBA sponsorship   November sweeps Entertainment   Winter Ski, Snowboard, Winter activities December   Winter Ski, Snowboard, Winter activities   Christmas Retail   Hannukah Jewish   New Years Financial- get it done before 12/31- lots of money floating around that didn’t get spent and agencies don’t want to give it back