Download these free white papers and other content of interest on best practices and new technology for direct marketers. Are you wasting time with complex and costly online marketing campaigns? Save your sanity with a fully integrated marketing solution, like Lyris HQ. This whitepaper outlines the benefits of an integrated approach and the specific steps you can take to achieve meaningful insight and results. Download the Lyris HQ whitepaper now. 12 Steps to Marketing Success in a Slow Economy Smart marketers know less emphasis on marketing equals fewer sales. Read this whitepaper for 12 key steps any marketer can employ to shift perception of the marketing discipline from that of a cost center to a proven and essential value generator. You will gain insight on: Integrating marketing channels Targeting with relevant emails Measuring and analyzing with diligence Securing internal buy-in Email is a relationship, are you committed to great subscriber experiences? How does your company measure up against top brands? Do you deliver a great email experience, cultivating and maintaining a good relationship with your subscribers? Possibly not. That's the surprising conclusion our researchers arrived at when they subscribed to the email lists of 61 companies from the retail, consumer goods, travel and media/entertainment industries. Watch our on-demand webcast for examples of the best and worst in email relationships from Tiffany, Adidas, Martha Stewart, Sony Style and many more. Get practical advice to make sure your program is making dreams come true! Integration - The Holy Grail of Online Marketing Read this whitepaper to learn how "best-in-class" marketers use integrated tools and data to stay ahead and out-perform their competitors. Specifically, you'll learn: Why integration is the tool that separates best-in-class from the rest How to run an integrated campaign and optimize your email marketing based on your web analytics How you can optimize your campaigns based on recipient behavior on your website Download the Lyris whitepaper to learn more. The World Payments Guide: A Valuable Resource for International Marketers With over 600 country-by-country pages on currency, culture, regulatory climates and more, the PacNet Services World Payments Guide will become one of your most valued international resources. Click for instant access to the World Payments Guide Online, or contact us to request your copy. What Consumers Want in Their Shopping Experience What do 5,000 consumers want? Sterling Commerce’s insightful survey will put you on the path to fulfilling consumer shopping needs. Download the full survey report "What Consumers Want in their Shopping Experience," developed by Sterling Commerce and Deloitte, by clicking here. Want to learn more? Check out the on-demand MCM webinar, "The Back-End of Front-End Commerce: Satisfying The New Spoiled Consumer." Click here to register. Spring Clean Your Email List: 5 Easy Steps A cleaner list will help you generate a higher response rate, more accurately gauge campaign effectiveness, and reduce overall mailing costs. In 5 easy steps, you’ll learn how to: Keep your lists fresh and alive Measure list churn Scrub inactive subscribers Grow your subscriber base Download the white paper. Missing Your Customers' Email Addresses? Email Direct Marketing has proven to be incredibly effective as part of a multi-channel strategy and has shown to have effective branding impact. However, you must consider superior email append strategies in order to maximize your organization's revenues. CLICK HERE to download this indispensable information! Getting Better Results with Email Segmentation In our free white paper, you'll learn why segmentation is integral to your overall email marketing program, and how you can: Create more focused lists and improve response Engage readers with timely, relevant messages Improve ROI through targeted mailings Download the White Paper > Gain valuable insight into the small business owner A new study from ExperianSM provides in-depth information about a business owner as a consumer. This enhanced data helps marketers customize outreach and avoid redundancies while improving return on their marketing investment. Learn how the latest research into understanding multi-business owners can benefit your business. Learn 5 Best Practices for Telling Great Stories with Data Read one of our most requested whitepapers and learn how to use storytelling to gain your audience’s attention and commitment. Make your data presentations and reports more interesting, dynamic and effective. And see how easily you can build effective stories from the hidden insights locked in your data. Download Whitepaper + Visit us at ACCM + 49% of Consumers Search for "Green" Products...Can They Find Your "Green" Company? Sixty percent of online consumers, in a recent DoubleClick Performics survey, consider environmental consciousness an important company trait. Consumers search "green" but can they find your "green" company, products and services? From the survey, marketers will better understand perceptions and online behaviors of this segment, as well as how engage them. Click here to download this white paper now! Are you still sending email like it's 1999? Did you miss opportunities to truly engage prospects last holiday season? If so, you aren't alone...but you can learn what not to do this year. Relevance is in the eye of the respondent, according to Return Path's fourth annual holiday email consumer survey. Read the full white paper...and listen to the webinar discussion featuring Stephanie Miller, VP of Strategic Services and Ken Magill. Click here to register. Rescuing Problem PPC Campaigns: 7 Metrics You Must Consider Learn how to optimize the effectiveness of your PPC spend, increase relevance, reduce keyword costs, bid less, and show up higher in search results click here to download this critical information now! Do’s and Don’ts of Search Engine Optimization This White Paper will review in detail the right and wrong ways to approach Search Engine Optimization. Discover the techniques available to increase your website's rankings on the top Search Engines.click here to download this now!

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